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Your Buyer: Who, What, Where, When & Why
February 5, 2020 @ 12:00 pm - 1:00 pm
As you’ve heard us say in the past, your buyer is the most important piece of your marketing puzzle. (It sounds like there should be a teenager saying that rolling their eyes and saying “Duh…”, doesn’t it?) We talk about buyers a lot simply because of their importance. Frequently, a company will have multiple “typical” kinds of buyers that they target, and the sales team talks to. All of which are right. Targeting all of them is the dance us marketers do daily…but who are they?
Two of the key fundamentals of the Inbound Marketing Methodology are Buyer Personas and the Buyer’s Journey. This is what we will be tackling in this webinar – the 5 W’s:
- Who are your buyers?
- What are they looking for?
- Where do you find them?
- When are they most likely to buy?
- Why do they want to buy from you?
We’re not promising that we’re going to go in that order, but we’re definitely going to be talking about all of these things, which will help you get on your way with Inbound Marketing. Join us to learn more!
Dave Meyer, President of BizzyWeb will be your presenter for this event. Dave has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the US and Canada. Dave is a public speaker for Google, was named 2016 Entrepreneur of the Year by the Twin West Chamber of Commerce, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave’s passion for helping businesses with their marketing has led to BizzyWeb helping hundreds of clients Generate Buzz Without Getting Stung!