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The Death of Frankenmarketing
October 24, 2018 @ 12:00 pm - 1:00 pm$10
The harrowing tale to scare all marketers…
It was a dark and stormy night. Mary Marketer was still at work, toiling away in her cube trying to find a way to stop piecing together all of the marketing programs to get some decent analytics. Her fellow coworkers had left hours ago, on to their fun evenings filled with pumpkin spiced treats. Mary had a marketing report due to her manager first thing in the morning, and the analytics were killing her! Go to Google Analytics for this, Facebook for that, LinkedIn’s analytics isn’t working again? Oh great! Shoot – where does she go to find her email and pay per click info? It’s like marketing is a pieced-together monster of programs, and then to prove ROI she needs to visit 10 sites and try to make sense of the disparaging data…maybe even matching it up to her CRM system to see what drove pipeline results.
Don’t be Mary. There’s an easier way.
Many marketers make the mistake of either just using the programs as they sit (which for some companies can mean 6 social media accounts, 2 search engine analytics softwares, pay-per-click ad software, blogging on your website, an email program, and maybe more). HubSpot can offer you all of this, plus automation of your marketing, and tie-ins to closed deals so that you can give a concrete ROI to your management team – quickly and easily.
In this webinar you will learn:
- How separate marketing programs make it hard to pull data
- What HubSpot is, and what marketers can use it for
- How your Sales team could also use HubSpot
- Reporting analytics, and tying it into sales data to prove how many dollars came from your marketing
It’s relatively quick and easy to get it up and running. In just weeks you can say “It’s alive!!” And then you’ll be the talk of the town where Sales, your boss and the company executives are very happy for more clarity. Join us for this exciting event!
Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing. He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.
The monies collected for this webinar will be donated to the African American Breast Cancer Alliance.