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Say Anything: Creating a Content Strategy Framework
April 1, 2020 @ 12:00 pm - 1:00 pm
Writing for your website is not easy. Where do you start? Some of us are so close to our products and services, and we are so used to using our own industry terms, that it’s hard for everyone to understand. And we do so much! Then there’s the search engines – how do you write for them? Many times, what we write will sound a little something like this:
“I don’t want to sell anything, buy anything, or process anything… I don’t want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought or processed, or repair anything sold, bought or processed.” (Lloyd Dobbler, Say Anything)
Writing like this will make any customer break up with you… would you do business with clear language like that?
With everyone doing so much, we need to remember to prioritize our content. Your prospects are your friends…with potential. We need to remember to write for humans, and solve their problems with our solutions. Creating a framework around your website content will give it the pillars it needs to hold the roof on (or the radio up). You need the tools to organize the content, so that you can write freely, concisely, and become the subject matter expert in your industry. In this webinar, we will be talking about Pillar Pages for your website content.
We will cover:
- How to create content
- How to make a framework for planning content
- Creating a topic cluster and pillar page
We want to help you so you don’t get dissed in the Malibu – that’s your castle, man! We want them to say “I need you.” So, let’s work on your content! Join us for this webinar.
Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing. He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.