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Lead Generation Tactics Deep Dive: Ep. 1 – Personas
April 19, 2018 @ 12:00 pm - 1:00 pm$34.99
Watch the 6-Episode Series
During our April 4th webinar on Lead Generation Tactics, Dave gave a high-level overview on how to generate leads and follow-ups with your marketing and sales departments via HubSpot. In this webinar series we’re going to take a deep dive into the six Lead Generation Tactics, and help you plan a system to effectively and efficiently generate leads and turn them into sales.
This exclusive series includes six 1-hour webinars, held on Thursdays over the lunch hour, to discuss the theory and actions needed for each of the Lead Generation Tactics:
- Episode 1: Build Personas for Targeting – April 19 (see below)
- Episode 2: Create Your Buyer’s Journey – April 26
- Episode 3: Create Landing Pages & Forms – May 3
- Episode 4: Email for Marketing and Sales – May 10
- Episode 5: Create Your Workflows for Automation – May 17
- Episode 6: Lead Scoring, Follow-up and Deals – May 24
We will not only explain the theory behind all of these tactics, but show you how it’s done in HubSpot to maximize efficiency. You can sign-up for individual webinars for $34.99 each, or for the 6 webinars in the series for $159.99 (a 35% discount).
Register before April 7, 2018, and get an additional 10% discount!
Episode 1: Build Personas for Targeting
Finding and engaging with your best customers is an art, and everyone has ideas of how to grab your target market’s attention. You can target vertically to certain industries, or target specific demographics of the companies that you want to work with. Or, you can go to networking events to get the right people. Does that work well for you?
The best way to find your target market is to paint a clear picture of who they are using Buyer Personas. Simply focus on your favorite client – the one person or company you wish you had 10 more of – and list what “makes them tick” – their hobbies, where they live, how old they are, and most importantly: what they need from you and how they’ll find you. Once you have a clear picture of your best prospect, writing directly to their needs and how you can serve them makes your message much more personal and shows them how you can help.
Join us for this webinar to learn how to create Buyer Personas and engage more of your best prospects!
Dave Meyer, President of BizzyWeb will be your presenter for this event. Dave has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the US and Canada. Dave is a public speaker for Google, was named 2016 Entrepreneur of the Year by the Twin West Chamber of Commerce, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave’s passion for helping businesses with their marketing has led to BizzyWeb helping hundreds of clients Generate Buzz Without Getting Stung!