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It’s Not in the Burn Book: Influencer Marketing for B2B
November 4, 2020 @ 12:00 pm - 1:00 pm
Beware of the Plastics. You know them – the people you see on social media talking about products and events that will improve your life in different ways. Typically, influencers are used for B2C marketing, because they’re famous in one way or another. Like Gretchen says in Mean Girls, “I’m sorry that people are so jealous of me…but I can’t help it that I’m popular.”
But will it work for B2B? It can! Because on Wednesdays we wear pink!
Most people don’t think so. Aside from the occasional “memo” going out and people showing up in similar colors – what works for B2C doesn’t always work for B2B. But Influencer marketing can work for everyone. How you ask? As usual, with a few tweaks of course! In this webinar we would like you how to use B2B Influencers in your marketing – and succeed! By marrying context with content, and mining your network, every business can participate.
In this webinar you will learn:
- When to use Influencers in your marketing
- Who to ask
- Where to find them
- How to use them
- What to offer them
We’re not going to tell you to eat Kalteen bars to lose weight, but you might want to bring your frenemies (or maybe just your friends) for this one.
Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing. He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.