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Pop Quiz Hot Shot: How SMART are Your Goals?
March 4, 2020 @ 12:00 pm - 1:00 pm
As marketers we often feel like our team is on a bus, trying to keep it above 55 MPH so it doesn’t blow up. You drive madly through obstacles, city streets, dodging pedestrians and cars, and even sometimes jumping a gap in a highway bridge. At the end of the year, or maybe the quarter, you look back with a big smile because you’ve survived – the bomb hasn’t gone off. All of the marketing, shows, and activities your team planned went off without a hitch.
But how did it perform…REALLY? Do you know?
Setting SMART goals at the beginning of a period, and measuring against them, is the only way you’ll know if your marketing really worked. Did it help to meet company goals? Did Sales get good leads? Do you know what you are trying to accomplish with your strategy? When you set SMART goals and measure against them, you can show just how effective your marketing was, and it makes it easy to look forward to the future for what you should do next.
In this webinar you’ll learn:
- What SMART goals are
- How to correlate company goals to marketing SMART goals
- How to set KPIs for measurement
- Analyzing performance and looking at next steps
Join us for this webinar!
Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing. He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.