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You’ve Got Mail: Developing an Inbound Email Strategy
May 6, 2020 @ 12:00 pm - 1:00 pm
Email. We all get a lot of it. How do you get it to stand out? How do you make it effective? How do you make it work for you?
We all want our clients and prospects to be like Kathleen Kelly in You’ve Got Mail. In her email to Joe Fox she says, “The odd thing about this form of communication is that you’re more likely to talk about nothing than something. But I just want to say that all this nothing has meant more to me than so many somethings.”
You don’t want to say nothing… you want your emails to resonate. To engage your audience. The right audience. You don’t want to be mistaken in who they are, and be all “I wanted it to be you so badly” after the fact. Personalizing and nurturing your audience helps to warm them up – they get warm fuzzies inside because you are speaking right to them. It seems like a lot of work, but it really doesn’t have to be. We’re going to teach you how.
Using nurturing emails in inbound marketing is like showing up with flowers, daisies – the happiest flower. Showing your clients that you’re still there, and you still care, makes them know you’re reliable. We’ll teach you how you can nurture your prospects, and even your customers, with inbound email strategies that you can use (and automate to save yourself time).
In this webinar, you’ll learn:
- The importance of email
- How to develop an email strategy
- Segmentation of your lists
- Personalization for better affect
- Automation to save time
Join us to learn more! We might even bring daisies…
Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing. He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.