Content: All the Things
December 4 @ 12:00 pm - 1:00 pm
How to Write to Your Persona Across All Content Channels
Don’t use that tone with me! Writing engaging content across various mediums can be a challenge for anyone – even the best writers. All of us get writers block, and many of us just simply don’t like to write at all. Making sure that you use the right tone, and talk to the right person through your marketing content makes more difference than you can imagine. It can mean the difference between warming up a prospect for a sale, or turning them off and having them ignore you totally – no pressure!
In this webinar, we will teach you the ins and outs of writing great, engaging content that not only engages your customer, it also pleases the search engines (and you know what that means – it gets you ranked higher). Join us to learn:
- How to find your company’s voice
- It’s not about you, it’s about them – how to write for your Persona
- Which audience is on each of the main social media channels
- The difference in writing for blogs, web content, email and social media
- 5 key things about writing for search engine optimization
Relax… Don’t let content writing stress you out. Take a break on Wednesday at lunch time and listen to the dulcet tones of Trygve Olsen explaining how you can easily make content work for you.
Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing. He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.