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Budgets? We Don’t Need No Stinking Budgets!
October 7, 2020 @ 12:00 pm - 1:00 pm
Create buy-in with a marketing plan they can’t refuse
It’s that time of year again! Time to get your marketing plan and budget ready for approval before the next fiscal year. We hope that you don’t ask the same question that you probably asked after the last budget cycle…
Where is all the digital marketing at?
Typically marketers get a few ideas from other departments on what they want to have, and what their goals are. Which are typically disparate. And then we come up with a marketing plan with tactics to get more traffic, leads for sales, and increases brand awareness. While this will work, does it really move the needle? Is it easy for management to slash the numbers because there is no measurement?
This year, let’s take a different tactic. Let’s not start with what we want to do tactically. We will show you how to come up with a winning marketing plan that will have a great strategy, measurements throughout the year, and helps to achieve your company’s goals. This will help you to be able to sell it to management, get buy-in from other departments, and give you a concrete plan to execute for the whole year.
In this webinar you will learn:
- Goals – goals for everyone!
- Setting a good strategy
- Taking it down to tactics
- Corralling the costs
- Setting the measurements
We want you to be so confident in your marketing plan and budget, that when you present it you can say, “Excuse me while I whip this out!”
Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing. He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.