While PPC marketing budgets are largely spent on Google, Facebook, and Amazon, there are effective alternatives for ad spending. Diverting a portion of your online marketing budget to opportunities outside of the big three can expand your reach and build awareness of your capabilities. Here are five options for your ad buy to stretch your budget
You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are
At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels
![What’s Your Digital Marketing IQ? [Quiz]](https://bizzyweb.com/wp-content/uploads/2017/11/digital-marketing-iq-FeaturedImage.jpg)
Pop quiz time! Do you have your number 2 pencil and eraser on hand? Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your
![How Do I Know if My Online Marketing is Working? [Quiz]](https://bizzyweb.com/wp-content/uploads/2017/03/How-do-I-Know-if-My-Online-Marketing-is-Working-FeaturedImage.jpg)
One of the biggest challenges when it comes to online marketing is attaching a clear ROI to your efforts. Many business owners struggle with knowing that they need to market, but being afraid of just tossing money down the drain. If you're already marketing but feeling like you're just treading water, there are a few questions you should ask
You can't deny it any longer: it's now officially Pumpkin Spice season. The plastic bats are coming out of hibernation, skeletons are gracing storefront windows and you can't walk three feet without seeing orange. Now's the time to dust off your strategy and start gearing up for Holiday 2016. Even if you're not selling a tangible product, you can
We spend so much time chasing after the shiniest new toy that it's easy to get sidetracked from the basics. Today we're tacking it back, slowing it down and giving you a play-by-play of the 8 tools your business needs online and how we can help you get there. Every business is different, but when it comes to online marketing there are 8 tools every
As 2016 marches on, now is the perfect time to re-strategize your social media campaigns. You've probably tried Facebook advertising already, but have you tried video ads? Did you know you can pinpoint-target a specific market (say, women in their 40s who drive a Prius and watch detective shows)? Mike Bird and Webbiquity highlight five Facebook
Online marketing is a strange new beast. Customers expect their online advertising to behave a certain way, and become frustrated and unresponsive when it doesn't. It isn't as simple as transferring your print marketing into an email newsletter – you need to build your online marketing strategy from the ground up.We've rounded up 4 videos from our
These days, the customer journey has grown more complex. A report published this week by Google analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. The tool sets benchmarks to help you understand the roles these channels play, so you can better plan
Watch the event above, and if you have a question please leave it at the bottom of this post under "Speak Your Mind!" No matter how many hits your beautiful new site gets... it won’t help if you don’t show your customer how to buy from you or find out more. In this week’s FREE Buzz Builders webinar (register link) we’ll cover online advertising.
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