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How Google My Business Affects SEO and Digital Marketing

How Google My Business Affects SEO and Digital Marketing

Google My Business is one way to get your business seen online. It's a free tool that can give your customers fast answers to the most common questions, enriching their experience before they ever visit your site or connect. It is an important feature for local search and often your opportunity to make a good first impression on the search engine

Mar 12, 2021

Posted In: Google, News, SEO

What are SERP Features? And Why Do They Matter?

What are SERP Features? And Why Do They Matter?

Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what

Jan 8, 2021

Posted In: Buzz Tips, Google, Marketing, News

Tips for Creating an Online Ad Bidding Strategy

Tips for Creating an Online Ad Bidding Strategy

Learning how to create and bid for ads online is a daunting process - which is why so many business owners rely on marketing companies to create their online ads for them. But it's also useful to peek behind the curtain and understand how to create an online ad bidding strategy. Today we'll cover the two most popular online ad platforms - Facebook

Oct 23, 2020

Posted In: Advertising, Facebook, Google, Marketing, News

Google My Business Pages and COVID-19: What’s Impacted

Google My Business Pages and COVID-19: What’s Impacted

Most businesses have been impacted by the COVID-19 situation, and Google is no exception. While Google is still functional, they are restricting the number of employees in their offices at a time. This means that some Google My Business functions will be impacted. These are the changes, straight from Google:  Business Information Edits We will

Apr 22, 2020

Posted In: COVID-19 Updates, Google, News

How to Post COVID-19 Updates to Your Google My Business [VIDEO]

How to Post COVID-19 Updates to Your Google My Business [VIDEO]

During these uncertain and rapidly-changing times, it's important to keep your customers informed so they can stay connected. If you want to keep everyone in the loop about your response to COVID-19 (Coronavirus) as it develops, Google has just added a few feature that makes that easier. Google My Business now has a special post type for COVID-19

Apr 6, 2020

Posted In: COVID-19 Updates, Google, News

Title Tag Optimization: How to Write Titles that Search Engines Love

Title Tag Optimization: How to Write Titles that Search Engines Love

A rose by any other name may smell as sweet, but a title by any other name may be a stinker. Choosing the right title for your content is key if you want to be found online. Good title tags help you push your content further and improve your chances of ranking on Google. What is a Title Tag? Simply put, a title tag is the title that appears in

Mar 27, 2020

Posted In: Google, News, SEO

Is This the End of YouTube? What You Need to Know about COPPA

Is This the End of YouTube? What You Need to Know about COPPA

In September 2019, Google and YouTube made history for landing the largest COPPA fine ever - a whopping $170 million for allegedly violating child privacy.  Ouch. Because of the settlement, YouTube is scrambling to restructure how videos aimed at children serve up advertisements. YouTube announced that creators now need to label any

Dec 13, 2019

Posted In: Google, News, Social Media, Video

How to Improve Your PPC Campaigns’ Performance

How to Improve Your PPC Campaigns’ Performance

If your online ads are underperforming, first ask yourself: are you sabotaging yourself? Many business owners know they should be advertising online so they hurl unpolished ads into the void, and then are surprised when they don't get any activity.  Before you build a pay-per-click (PPC) campaign, let's go back to basics to make sure you're

Dec 6, 2019

Posted In: Google, Marketing, News, Social Media

How Do I Optimize My Website for Voice Search?

How Do I Optimize My Website for Voice Search?

As voice search grows in popularity, many marketers are struggling to show up in voice search. Optimizing a page or blog post for voice over traditional searches comes with its own host of requirements. If you want to employ voice search SEO on your website, here are some tips to get you started. 1. PageSpeed What do all the top voice search

Oct 18, 2019

Posted In: Google, News, SEO, Web Design

Google My Business Changes May Impact Your Page

Google My Business Changes May Impact Your Page

Early in September, Google began rolling out changes to Google My Business that may impact your page. They announced that they are removing distance-based service areas from all Google My Business profiles. How Do I Know if This Impacts My Page? You may have received an email from Google with the subject line of: “[Business name], review

Sep 24, 2019

Posted In: Google, News

How to Get More Traffic to Your Website

How to Get More Traffic to Your Website

If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when

Aug 30, 2019

Posted In: Google, Growth-Driven Web Design, News, SEO

Google vs Facebook: Where Should I Run Ads?

Google vs Facebook: Where Should I Run Ads?

You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are

Jun 21, 2019

Posted In: Advertising, Buzz Tips, Facebook, Google, Marketing, News

Google+ Is Shutting Down – Here’s What You Need to Do

Google+ Is Shutting Down – Here’s What You Need to Do

It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that

Mar 22, 2019

Posted In: Google, Google+, Marketing, News, Social Media

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