Social media influencers are everywhere nowadays, with companies eager to throw money at them in exchange for some promotion. But does influencer marketing actually work? And is it worth it for your business? Whats is an Influencer? And What is Influencer Marketing? Influencer marketing taps into popular content creators in niche audiences to
In September 2019, Google and YouTube made history for landing the largest COPPA fine ever - a whopping $170 million for allegedly violating child privacy. Ouch. Because of the settlement, YouTube is scrambling to restructure how videos aimed at children serve up advertisements. YouTube announced that creators now need to label any
If your online ads are underperforming, first ask yourself: are you sabotaging yourself? Many business owners know they should be advertising online so they hurl unpolished ads into the void, and then are surprised when they don't get any activity. Before you build a pay-per-click (PPC) campaign, let's go back to basics to make sure you're
The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage - that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays. Now is the time to start planning your holiday marketing strategy. Here's how to get started. Make a Plan Holiday
A SERP Feature is a result in a Search Engine Page (SERP) that is not a traditional search result. The purpose behind SERP Features are to provide specialized results so that a user doesn't need to click away from Google to have their question answered. The Types of SERP Features There are several different types of SERP Features that you can
As voice search grows in popularity, many marketers are struggling to show up in voice search. Optimizing a page or blog post for voice over traditional searches comes with its own host of requirements. If you want to employ voice search SEO on your website, here are some tips to get you started. 1. PageSpeed What do all the top voice search
Early in September, Google began rolling out changes to Google My Business that may impact your page. They announced that they are removing distance-based service areas from all Google My Business profiles. How Do I Know if This Impacts My Page? You may have received an email from Google with the subject line of: “[Business name], review
If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillars of inbound marketing are analytics - the data you examine to see how well you're performing. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with
You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are
Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use
Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers
It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that
Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing
Facebook, I'd like you to meet inbound. I think you two will really hit it off. Facebook ads are a great way to quickly get your business in front of many new people, but if you aren't strategic, you might as well just kiss all your money goodbye. Integrating your Facebook ads with an inbound marketing strategy is an easy way to see better
He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook: "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual
We all dread the necessary-but-boring tasks. Mowing the lawn, waiting in line at the DMV...writing your LinkedIn Bio. You know you should write it, but it's so easy to just copy and paste your resume. I see your fingers hovering over Ctrl + C. Before you settle on "good enough," try these LinkedIn bio writing tips. The beauty of a LinkedIn Bio is
The times they are a-changing. In the beginning of December, WordPress began rolling out the new version of their editor, which drastically changes how the interface looks. If your website was built in WordPress you may not have seen the change just yet, but it's expected to roll out on every website within the next few
Lights...camera....action! Online video isn't going away anytime soon - a staggering one-third of all online activity is spent watching video. If you're still struggling with incorporating online video into your marketing, now's the time to jump in. Many marketers are too intimidated to try video for themselves. They think online video demands
Bah humbug. Struggling on mustering up some holiday cheer for your B2B? Holiday marketing seems to go hand in hand with e-Commerce since November and December are big spending months, but there are still ways to market during the holidays even if you aren't trying to sell candy canes. Give these actionable holiday marketing ideas a try. 1. Use
We love digital marketing, but we can't deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that's just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite
Ah social media...it's a great way to procrastinate, catch up with old friends and watch companies self-destruct. As long as social media has been around there have been people doing it right...and doing it wrong. When businesses get caught up in drama online, it can get ugly, fast. Follow these tips and catch our Social Media Screwups Webinar on
I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.
The generation after Millennials, the generation born to modern technology, "those darn kids" - whatever you know them by, Generation Z is a powerful slice of the upcoming American workforce. Born in in the mid-1990s to early 2000s, Generation Z makes up a whopping 25% of the US population. That's a larger piece of the population than the more
![How to Create Videos for Your Marketing [Infographic]](https://bizzyweb.com/wp-content/uploads/2018/07/07-27-BlogFeaturedImage.jpg)
Video marketing has completely changed the content landscape of the internet. 65.1% of all internet users will watch video regularly this year. Unfortunately, video is also often the most intimidating content for business owners. If you're struggling with creating videos for your marketing, here are some tips you can follow from NewsCred for
The rumors are true. We're in love. Apologies if you're tired of hearing us wax on endlessly about HubSpot...but we're smitten. BizzyWeb is the latest HubSpot agency based in Minneapolis, and we want to shout from the rooftops what we love about this powerful tool. 1. A Built-In CRM You have contacts, but are you really organizing them, or do you
If you've spent any time online, you've probably stumbled across Google My Business, even if you didn't recognize it right away. Ever search online for a service and then a map pops up or a little card appears at the side of the screen? That's Google My Business in action: We've talked a few times before about Google My Business, but with each
Here's a marketing story for you: let's say you're working in the digital marketing department of your company on a huge promotion and your friend Sarah is in charge of print and working on mailers for the same campaign. You both work tirelessly for a week and have a quick meeting on Friday to compare notes. Horror of horrors: you discover your
![The Best Times to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]](https://bizzyweb.com/wp-content/uploads/2018/06/06-08-BlogFeaturedImage.jpg)
Social media is one of the most cost-effective - and just plain effective - ways to reach your audience. But between all the various platforms and demographics, it's hard to know when exactly to post. The ideal time for you to post will depend on your audience and what your analytics show you. However, there are tried-and-true posting times that
We won't tell you that you should be using social media (because you really, really should be by now). But we know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt, it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media
![Inbound Marketing in 5 Easy Steps [Infographic]](https://bizzyweb.com/wp-content/uploads/2018/04/Inbound-Marketing-in-5-Easy-Steps-FeaturedImage.jpg)
It's no secret that we think inbound marketing is the bee's knees. It's an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads. And, it's also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing
Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between
If you haven't heard the news yet, Facebook is making major changes to their algorithm. Again. These changes will directly impact all business pages. You can read the full statement on Mark Zuckerberg's Facebook page, but here are the highlights: The first changes you'll see will be in News Feed, where you can expect to see more from your
Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? Trends to Watch
![How Long Should Your Videos Be? [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/12/How-Long-Should-Your-Videos-Be-FeaturedImage.jpg)
We don't need to tell you how important videos are for social media, considering that 85% of the US internet audience watches video online. A few weeks ago we walked you through everything you needed to know to start creating your own videos. Now that you've got a feel for creating online videos, it's time to talk about length. This infographic
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