If you're not currently using buyer personas, we don't want to say you're doing marketing wrong, but... You're doing marketing wrong. At the end of the day, if you aren't quite sure who you're targeting, you're throwing money away. A persona helps you hone in on our ideal customer and create content for them, instead of just throwing everything
The following blog comes from Trygve Olsen, our Director of Buzz Development. I used to travel a lot. A LOT. In the last several years I’ve gotten used to being at home. So when BizzyWeb asked me to take on a new adventure and go to INBOUND 2018 by myself, with orders to make an impact, well I created a Dropkick Murphys playlist on Spotify and
Ah social media...it's a great way to procrastinate, catch up with old friends and watch companies self-destruct. As long as social media has been around there have been people doing it right...and doing it wrong. When businesses get caught up in drama online, it can get ugly, fast. Follow these tips and catch our Social Media Screwups Webinar on
Any marketer worth their salt will tell you that selling is as much an exercise in marketing as it is in psychology. Buyers all crave different things, even if they all have the same basic need that drives them to your business. Understanding what brings them to your doorstep (or what turns them away) is vital for creating a high-performing
Ranking locally is a struggle, no matter your location. Many of our clients provide services across the country, but want to rank locally in Minneapolis. Generally speaking, the rules for Search Engine Optimization (SEO) are the same whether you want to rank locally or nationally, but there are some location-specific tips. Ranking Locally vs.
I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.
It's not about you. It's about them. One of the fatal mistakes business owners make on their websites is focusing on what they want to see, and not what their potential customers want to see. Often, we fall back on phrases like "since 1975, we have...." or "we lead the industry in..." which, while impressive, don't really matter to your
At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels
Everyone wants to feel appreciated, your customers included. Often as business owners, we're so focused on driving new business that we take our current customers for granted. Your current customers are your foundation, but beyond that a happy customer is more likely to recommend your business to others and to keep coming back for more. There are
The generation after Millennials, the generation born to modern technology, "those darn kids" - whatever you know them by, Generation Z is a powerful slice of the upcoming American workforce. Born in in the mid-1990s to early 2000s, Generation Z makes up a whopping 25% of the US population. That's a larger piece of the population than the more
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Video marketing has completely changed the content landscape of the internet. 65.1% of all internet users will watch video regularly this year. Unfortunately, video is also often the most intimidating content for business owners. If you're struggling with creating videos for your marketing, here are some tips you can follow from NewsCred for
The rumors are true. We're in love. Apologies if you're tired of hearing us wax on endlessly about HubSpot...but we're smitten. BizzyWeb is the latest HubSpot agency based in Minneapolis, and we want to shout from the rooftops what we love about this powerful tool. 1. A Built-In CRM You have contacts, but are you really organizing them, or do you
If you've spent any time online, you've probably stumbled across Google My Business, even if you didn't recognize it right away. Ever search online for a service and then a map pops up or a little card appears at the side of the screen? That's Google My Business in action: We've talked a few times before about Google My Business, but with each
2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched,
Here's a marketing story for you: let's say you're working in the digital marketing department of your company on a huge promotion and your friend Sarah is in charge of print and working on mailers for the same campaign. You both work tirelessly for a week and have a quick meeting on Friday to compare notes. Horror of horrors: you discover your
Every team, no matter how well-oiled and talented, goes through dry spells. Every manager has experienced employees hitting a dreaded plateau and just going through the motions without bringing their usual spark. When this happens, it's time to recharge your team with motivation. There are a few simple ways you can effectively motivate your
Customer feedback isn't just important - it's essential to keep your business afloat so you can improve and adapt to your customers' needs. If you aren't currently gathering customer feedback beyond reviews, there are many ways you can solicit customer feedback with minimal effort. Email Feedback This is one of the most common ways to receive
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Social media is one of the most cost-effective - and just plain effective - ways to reach your audience. But between all the various platforms and demographics, it's hard to know when exactly to post. The ideal time for you to post will depend on your audience and what your analytics show you. However, there are tried-and-true posting times that
We won't tell you that you should be using social media (because you really, really should be by now). But we know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt, it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media
Your website is the most important online sales tool you have - unfortunately, it's often also the most neglected. If you aren't seeing online leads like you'd hoped, it's time to re-evaluate. Why Your Website Isn't Working 1. It's Not Mobile Responsive If your site can’t be read easily on smart phones and tablets, that’s a huge red flag.
We’ve all seen it and heard about it – an Internet Troll comments online about a business and tried to take it down in a truly unfair way. There are many businesses that have been “taken down” by Trolls, partially because of the way the business responds online – and then it goes viral. We believe that education about what to do when the
You've probably heard about how the General Data Protection Regulation (GDPR) will drastically change the face of the internet, but do you know what you need to do to prepare? What is GDPR? GDPR is the European Union's new regulation on consumer protection, data and cyber protection that will come into effect starting May 25, 2018. GDPR will give
Written by Dave Meyer, President of BizzyWeb You may have noticed a subtle shift in the way B2B companies engage with their clients. The days of “coffee is for closers” and hard-sell tactics are over, along with “smile and dial” canvassing of cold leads. Taking its place is a softer-touch approach of educating clients using online resources:
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Do you know what your clients think about you? Do you really know? Client feedback can literally make or break a business. There's no point to digital marketing at all if your clients don't like what you're laying down. Take the quiz below to see how in touch you are with your clients, and what you can do to get on the same wavelength. How
Ah SEO...everyone's favorite buzzword that no one quite understands. There are literally thousands of articles online about Search Engine Optimization (SEO) and the right and wrong way to SEO (and even some arguing that SEO isn't important at all). The truth is that Google is ever-evolving and what SEO means is also constantly changing. However,
Thanks to the internet, the landscape of sales has changed forever. Consumers have more power than ever over their purchasing decisions and actively seek out businesses. You can't expect a customer to choose you simply because you offer a service they need - they have an endless variety of options to choose from. You now have to offer them more in
![Inbound Marketing in 5 Easy Steps [Infographic]](https://bizzyweb.com/wp-content/uploads/2018/04/Inbound-Marketing-in-5-Easy-Steps-FeaturedImage.jpg)
It's no secret that we think inbound marketing is the bee's knees. It's an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads. And, it's also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing
No matter how much you love your job, you almost certainly experience negative emotions at work from time to time. Even though it's a normal experience, many of us don't know how to process these complicated emotions at work in a healthy way so you can still get done what you need to get done. This infographic from QuickQuid highlights the most
Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between
![Top 11 Design Trends for 2018 [Infographic]](https://bizzyweb.com/wp-content/uploads/2018/03/top-11-design-trends-for-2018-featured-image.jpg)
2018 is already shaping up to be the year of fantasy and punchy colors, according to design trends. Shutterstock's 2018 Creative Trends report is here to shed some light on how all things digital will look in 2018. The report forecasts future design trends by collecting the most searched design trends on Shutterstock. Click the image below to see
Bye, Felicia! There are some SEO strategies that once were useful but now are...well...pretty useless. Kick these out-of-date SEO tactics to the curb once and for all in 2018. Multiple Keywords in a Page Title Many business owners know that having your keyword in the title of your page is important for SEO. If one is good, more must be
A little bit of story time: Once upon a time, there was a little keyword named Purple Monkey Dinosaur. Purple Monkey Dinosaur hoped and dreamed of seeing the first page of Google. His best friend BizzyWeb knew the way to rank on Google. Through the magic of SEO, BizzyWeb ranked on the first page for the little keyword Purple Monkey Dinosaur...
One of the most common - and most blunt - questions our clients ask us is "how do I know all this digital marketing stuff is worth it?" Digital Marketing, like all types of marketing, can be a little nebulous and difficult to attach a dollar amount to. However, there are a few ways to attach a return on investment (ROI) to your digital
If you haven't heard the news yet, Facebook is making major changes to their algorithm. Again. These changes will directly impact all business pages. You can read the full statement on Mark Zuckerberg's Facebook page, but here are the highlights: The first changes you'll see will be in News Feed, where you can expect to see more from your
![How to Prioritize Your Inbox [Infographic]](https://bizzyweb.com/wp-content/uploads/2018/01/How-to-Prioritize-Your-InboxFeaturedImage.jpg)
Show of hands: who has at least 20 unread emails sitting in their inbox right now? We all know that stressed, overwhelmed feeling of opening your inbox an avalanche of unread emails. Did you know 28% of the workweek is spent managing emails? That's a lot of valuable time wasted. Use these tips from NetCredit to get your inbox to the coveted
Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You
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