BizzyWeb | Minneapolis Web Design & Digital Marketing
![How to Post COVID-19 Updates to Your Google My Business [VIDEO]](https://bizzyweb.com/wp-content/uploads/2020/04/Google-My-Business-470x288-1.png)
During these uncertain and rapidly-changing times, it's important to keep your customers informed so they can stay connected. If you want to keep everyone in the loop about your response to COVID-19 (Coronavirus) as it develops, Google has just added a few feature that makes that easier. Google My Business now has a special post type for COVID-19
It's common to fall into the trap of thinking of your website and your marketing as two separate entities - but they're actually much more closely linked. Your marketing fuels your website, keeping it a flywheel perpetually in motion. Likewise, inbound marketing strengthens your website at the same time that it finds you new leads. You can
At BizzyWeb, the safety of our customers, employees and partners are paramount. Starting today, we are asking all of our customers to hold their regular meetings with us via web conference and for our employees to work remotely. This means our physical office is not open to guests at this time. However, this will not affect any of the service
A rose by any other name may smell as sweet, but a title by any other name may be a stinker. Choosing the right title for your content is key if you want to be found online. Good title tags help you push your content further and improve your chances of ranking on Google. What is a Title Tag? Simply put, a title tag is the title that appears in
This is a scary and uncertain time right now. As the current pandemic hits the US, many businesses are impacted. For some, this is a catastrophic disruption. For others, this is a minimal bump. For others still it's an uptick in business. With an uncertain future, it's natural to want to start cutting "non-essentials," which usually means marketing
As marketers, we all want to generate more leads. However, there are so many different tactics for generating leads it can be hard to know where to begin. You may have heard about inbound and outbound marketing tactics: so...what are they? How are they different? And which tactic works better online? What's the Difference Between Inbound Marketing
Years ago, working remotely was rare. But now with changing technologies more and more companies are working and collaborating remotely. And when a pandemic or other disaster strikes, many companies are forced to have their teams stay home. BizzyWeb has had a virtual workforce for over 10 years, and in that time we've tested just about every
Since Bing launched in 2009, it's struggled to stand on its own and step out of the shadow of Google's massive web presence. While Google is still the most popular website globally, Bing is only the 25th most viewed site. Ouch. When Bing isn't forgotten, it's usually the butt of a joke. So...who is using Bing? Despite Google dominating search,
Struggling to rank for key terms in Minneapolis among your competition? Don't write off digital marketing - you just may not be using the right tactics. Inbound marketing helps your content stand out and improve your shot at ranking in Minneapolis. What is Inbound Marketing? Inbound marketing is customer-oriented and
The harsh truth is that your ideal customer doesn't care about your business. They don't care how long you've been in the industry. They don't want to see your awards. (Yet) What do they care about? They want value and answers to their questions. Instead of hearing about how great you are, they want your knowledge. If you provide them value,
![What is Inbound Marketing? [Free eBook]](https://bizzyweb.com/wp-content/uploads/2020/02/InboundMkgt_468x288.png)
Let's pretend for a moment that you own a sandwich shop. Which sounds like the better option for attracting new customers?A. Standing in front of your shop and shouting about how incredible your sandwiches are at any passers-by. B. Standing in front of your shop and offering food samples to passers-by.Most of us would choose option B. But
![On-Page SEO Steps [Free Checklist]](https://bizzyweb.com/wp-content/uploads/2020/01/On-Page-SEO_468x288.png)
Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written. What is On-Page SEO? Simply put,
Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an
You should already know by now how important blogging is for your online success, but just in case, I'll say it through cupped hands: BLOGGING. IS. SO. IMPORTANT. To date, it is the best way to refresh your website and rank on Google. It's also critical for reaching out to your audience. In 2020, blogging is no longer optional. Knowing you need to
Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them? Being strategic about send time can help you improve both your open rates and click through rates. Why is Email Important in
So, you took the plunge and signed up for HubSpot's free CRM...now what? Joining HubSpot is just the first step, the next is setting up your CRM. HubSpot's Knowledge Base breaks down every step of the onboarding process, but the most important is importing your contacts into HubSpot's CRM. If you're ready to get rolling, follow the steps below to
Social media influencers are everywhere nowadays, with companies eager to throw money at them in exchange for some promotion. But does influencer marketing actually work? And is it worth it for your business? Whats is an Influencer? And What is Influencer Marketing? Influencer marketing taps into popular content creators in niche audiences to
If your sales team relies on a web of spreadsheets, emails, sticky notes and handwritten notes, you already know how difficult it is to wrangle information. Wouldn't it be nice if everything just lived in one place that was easy to use? What is a CRM? "CRM" refers to "customer relationship management" - and in the digital sphere, this means
If one thing is constant, it's change. As the decade draws to a close, we look ahead to 2020 and what the landscape of the web will look like. This year's predictions are based on 2019 trends, recent technology as well as the demographic shift of buyers moving into this new decade. So, what will the web look like in 2020? Well, we think you'll
As 2019 winds down, it's time to look back at the biggest digital marketing trends of the year. All of these trends will continue to play a part in 2020 and beyond. Topics, Not Keywords Google continues to become more and more sophisticated. The most recent update, Bert, slid in at the end of 2019 and will shape the future of content on the web.
In September 2019, Google and YouTube made history for landing the largest COPPA fine ever - a whopping $170 million for allegedly violating child privacy. Ouch. Because of the settlement, YouTube is scrambling to restructure how videos aimed at children serve up advertisements. YouTube announced that creators now need to label any
If your online ads are underperforming, first ask yourself: are you sabotaging yourself? Many business owners know they should be advertising online so they hurl unpolished ads into the void, and then are surprised when they don't get any activity. Before you build a pay-per-click (PPC) campaign, let's go back to basics to make sure you're
Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But creating a killer email isn't isn't as simple as pressing
It seems like no matter where you look, someone is giving a webinar on something. From digital marketing to Hygge, there's a webinar for everything. If you want to try your hand at hosting a webinar, this guide is everything you need to start presenting. Choose Your Subject Before you start, it's important that you create your
The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage - that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays. Now is the time to start planning your holiday marketing strategy. Here's how to get started. Make a Plan Holiday
![Create a Persona in 5 Minutes [Free Download]](https://bizzyweb.com/wp-content/uploads/2019/09/Persona_468x2880.png)
Are your marketing efforts falling short of where you would like? Before deciding marketing isn't worth it, ask yourself: "Am I targeting the right people?" Any good marketing campaign begins with buyer personas. With our new ebook, How to Create Buyer Personas For Your Business, we give you the tools you need to create your own personas. This
Awarded at TwinWest Chamber of Commerce Business Awards Luncheon Champlin, Minn.— October 3, 2019 — Today at the TwinWest Chamber of Commerce Business Awards Luncheon, BizzyWeb was named Small Business of the Year for 2019. “I’m incredibly excited and proud of our entire team,” said Dave Meyer, BizzyWeb’s president and owner. “Over the past 20
![How to Calculate Marketing ROI [Free Formula]](https://bizzyweb.com/wp-content/uploads/2019/09/Calculate_468x2880.png)
One of the most common struggles marketers face is communicating the value of their efforts. How many times have you heard "But what am I getting out of this?" from your boss? Attaching a return on investment (ROI) to digital marketing is often challenging, but a good way to communicate value to more dollar-minded bosses. What is Marketing
Early in September, Google began rolling out changes to Google My Business that may impact your page. They announced that they are removing distance-based service areas from all Google My Business profiles. How Do I Know if This Impacts My Page? You may have received an email from Google with the subject line of: “[Business name], review
Happy birthday to us! This year, BizzyWeb turns 20. Here's a look back at where we've been: Thank you to everyone who has supported us on our journey. Here's to 20 and more years of BizzyWeb! * * * Let's Talk Don’t worry, we’re not asking you to commit to anything. We just want to talk and see what we can do to help you Generate Buzz
You may have noticed that Growth-Driven Design (GDD) has taken over BizzyWeb. Our latest webinars, our most recent blogs and a good chunk of our social media posts have been spent fawning over this new methodology. I would be lying if I said that my relationship with GDD has always been so rosy. Like any new process, it takes some time to iron out
![How to Set SMART Goals [Free Template]](https://bizzyweb.com/wp-content/uploads/2019/09/SmartGoals_468x2880.png)
You've heard the old adage "work smarter, not harder." Be honest: how often does that actually apply to your marketing efforts? We know as marketers that we should be strategic, but when we're bogged down in the minutia of every day we often end up working harder than we need to be. The best way to save yourself effort down the line is
If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when
"Hacking" conjures to mind the image of someone dressed in all black, furiously typing away at a keyboard. But hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth. That's where growth hacking comes in. What is Growth Hacking? The original term "growth hacking" was coined by startup advisor
For those of us in the trenches of marketing and web design every day, it's easy to see the benefit of new technologies. But it's sometimes difficult to communicate those benefits to the boss writing the check. If you know that your website strategy needs to change but aren't sure how to convince your boss to try a new system, this guide will give
In the manufacturing industry, having a functional, beautiful website has historically been an afterthought. It was a "nice thing to have" but not a priority. However, with the rise of smaller shops and more tech-savvy customers, a functional manufacturing website is now a necessity. But why does it have to be such a headache to redesign a
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