Trying to find a digital marketing agency is like trying to find a date on Tinder. Everyone desperately putting their best foot forward in glammed-up selfies and glowing bios - but who is actually who they say they are? Ever find "a perfect match" who promises you the first spot on Google and 10+ qualified leads a month...only to be left
Fun fact: nobody likes writing. Not even writers. Writing is summoning an ocean of unending creative motivation. More often than not, you reach for the ocean and find a muddy puddle. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog post when the motivation simply
We need to talk about your blog. If you're like most of our customers, your blog sits neglected. Maybe it's a lack of faith in your writing ability, maybe it's not knowing what to write about or simply not knowing how to translate your industry into interesting content. Whatever the reason, it's a constant struggle to keep a blog regularly
Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product. Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights
Email marketing: love it or hate it, it's clear that it's a key component to digital marketing success. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But email marketing isn't as simple as pressing "send." First, you have to write it. And that prospect is daunting,
Does your SEO strategy feel like you're running and running...only to look back and see that you've barely moved? It's no secret that SEO is tricky, but if you're still bogged down in common SEO misconceptions then you're doing more harm than good. Lie: You Set up SEO Once and Forget About It A common misconception about SEO is that you only
In case you've been avoiding all social media, news media and word of mouth: Wonder Woman is currently smashing her way through the box office, with no signs of slowing down. There are a few lessons we can take from the success of everyone's favorite crime-fighting superheroine. Sure, Wonder Woman is generally fighting supervillains and not the
It's no secret how important online reviews are to businesses - 88% of customers rely on them to decide whether or not to do business with a local company. But many business owners are so laser-focused on getting reviews that they don't consider responding to reviews. It's inevitable - if you're actively soliciting reviews, you're going to get a
![How Much Time Do People Spend on Social Media? [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/05/BlogFeaturedImage.png)
We all do it: in line at the grocery store, lying in bed at night, during your lunch break, on the toilet - you might even be doing it now. Mindlessly checking your social media networks has become an ingrained habit for most of us. Whether your poison is Facebook, Twitter, LinkedIn, YouTube or something else, if you're like most people you spend
Facebook check. 1-2-1-2. Is this thing even on? Don't worry, you're plugged in - it's Facebook, not you. If you've spent any time on your Facebook Business page, you've shared the frustration of feeling like no one can hear you. Unfortunately, it's true - your posts aren't reaching your entire audience. Why Aren't I Reaching People on
Do you ever feel like you and your customers are speaking two different languages? You send out an email about a program or a sale that explains it in detail, only to get emails and calls in response asking about the program or sale. What gives? Can't people just read the email? Actually...they might not. Your emails should be built with your
May the 4th be with you. And also with your marketing. The Force is good for more than just flashy battles - you can use your Jedi training to master your online marketing strategy as well. Come along, my Padawan reader as we delve into the world of online marketing. Resist the Dark Side Like the Force, the dark side of online marketing is
![How to Use Email to Boost Your Real Estate Sales [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/04/How-to-Use-Email-to-Boost-Your-Real-Estate-Sales-FeaturedImage.jpg)
Trying to go from "for sale" to "sold?" If your emails are falling flat, it's time to shake up your email marketing strategy to land more sales. This infographic from Constant Contact shows the three essential emails for any realtor: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips that
You've heard it before (probably from us): in order to rank on Google, you need a blog. And you need to update it. Regularly. It's usually at the words "regularly updated blog" that our customers' faces blanch and the panic creeps in. That's when we hear: "I'm not a writer. And besides, I don't know what to blog about." I'll let
Google Analytics is a fantastic tool that provides real-time data on your website traffic. But as anyone who's looked at it knows, the interface is overwhelming and confusing. It can be hard to find the information you need. Kristin Hicks of Constant Contact highlights the must-have metrics from Google Analytics: 1. Website Traffic The first
It's pretty hard to avoid GIFs online - these animations are just about everywhere you look (and just about every other post on social media). But GIFs aren't just for playtime - you can also use GIFs in your online marketing strategy to liven up your content. They're an easy and accessible way to infuse some fun into just about every facet of
![How Do I Know if My Online Marketing is Working? [Quiz]](https://bizzyweb.com/wp-content/uploads/2017/03/How-do-I-Know-if-My-Online-Marketing-is-Working-FeaturedImage.jpg)
One of the biggest challenges when it comes to online marketing is attaching a clear ROI to your efforts. Many business owners struggle with knowing that they need to market, but being afraid of just tossing money down the drain. If you're already marketing but feeling like you're just treading water, there are a few questions you should ask
So, Google. We need to talk. I appreciate everything you do for me - answering my stupid questions, giving me direction, helping me solve "who's that actor" arguments...but changing things and not telling anyone? That has got to stop. If you've dabbled in digital marketing, you've probably heard of Google+ or Google My Business. If not, you've
![What Should My Marketing Budget Be? [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/03/What-Should-My-Marketing-Budget-Be-FeaturedImage.jpg)
The online marketing landscape is a bustling market. One the left, merchants trying to sell you services for an arm and a leg. On the right, merchants promising the same services for pennies. Business owners know they need to be marketing, but with all the noise they aren't sure how much they should spend on online marketing. Or, worse, they're
We talk a lot about what you should do when it comes to your website and digital marketing, but it's just as important to talk about what you shouldn't do. Avoid these common website pitfalls. DON'T Use Social Media in Place of a Website Social media is fantastic, but don't make the mistake of thinking it can do the work of a website.
Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful websites to see how they're built. It's Mobile Responsive 80% of people use a smartphone daily, according to Google. If your website isn't ready for them, they won't stick around.
Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful blog posts to see how they're built. What "success" will mean to you depends largely on your audience. Generally, you want to aim for: A consistent number of readers that shows
Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful emails to see how they're built. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry
Did you bring your scalpel? We're starting something new here at BizzyWeb. For the next few weeks, I'll be taking a look at successful social media posts, emails, blog posts and websites to narrow in on what makes them work. Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining
For the first 16 years of his life, my younger brother's name was "STOPJON!." STOPJON! blew raspberries, jumped on the couch, yanked ponytails, trudged mud through the house and threw water balloons. STOPJON! never heard his name unless it was shouted in annoyance. Eventually, STOPJON! matured and graduated to "Jon," but not before leaving a legacy
![4 Email Content Ideas for Health Professionals [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/01/4-Email-Content-Ideas-for-Health-Professionals-FeaturedImage.jpg)
As anyone in the healthcare industry can confirm: there just aren't enough hours in the day. And as a health professional, your first priority is your patients or clients. You probably know that you should be marketing...but you just don't have the time. Lucky for you, there is a way to do both. Emails aren't just useful for sending out
We all know not to open attachments from email addresses we don't recognize, but what if it's from someone we know? Thanks to the latest Gmail phishing scam, you can't even trust a familiar face. WordPress security tool Wordfence is reporting a wide-scale attack on Gmail users: The way the attack works is that an attacker will send an email to
I'm going to be blunt: if you're still thinking of your potential customer pool as "anyone who needs my product/service," you need to stop. If pure need was all the drove purchasing decisions, we wouldn't have the variety of products we do on the market. Think about the divide between Coke and Pepsi, and how passionately customers advocate for
![2017 Social Media Image Size Guide [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/01/2017-social-media-image-size-FeaturedImage.jpg)
New year, new selfies. 2017 is here and social media isn't going anywhere. Considering that 90% of the information transmitted to the brain is visual, social media is more important than ever. Start this year off right by making sure all your social media images are primed to pop. Below is our 2017 social media size guide. Remember to save this
2016 is finally over. It's time to brush off the dust of last year and step forward into 2017. A lot changed in the digital marketing landscape over the last 12 months. Here are the top digital marketing trends in 2017 that you need to know to keep your business competitive. Digital Marketing - You Have to Be There It may seem obvious, but
You can't afford to ignore online reviews - your customers sure don't. 88% of consumers read reviews to determine the quality of a local business. Before ever picking up the phone, your customers will be searching for your online reviews. If you don't have any, they may not buy. But getting online reviews is a struggle many business owners face.
Between TV, email and social media, we're all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic. Stories unite us. They define us. There's a reason why stories like
Ever feel like you're just shouting into a void? That no matter how amazingly beautiful your emails are, no matter how Earth-shattering the subject matter, it doesn't even matter because barely anyone is opening them? Don't lose hope! The bad news is that people aren't opening your emails. The good news is that you can fix that. If your emails
Here's a terrifying reminder: the holidays are almost here. We already gave you some tips for making the most out of the holiday season, but one of the easiest (and most popular) ways to reach out to customers is with a holiday event. Miranda Paquet at Constant Contact has some tips for rocking any holiday event. 1. Decide on a goal Do you
Schadenfreude is the German word for "pleasure derived by someone from another person's misfortune." There are few situations more ripe for Schadenfreude than social media fails. Tweets can be deleted, but screencaps are forever. We're looking back at the worst social media fails of 2016, with tips on where they went wrong. We don't want any of you
One of the first questions we hear from new customers is: what the heck is web hosting, and why do I have to pay for it? Think of a website as an apartment. You own anything that goes inside your apartment, but you still have to pay rent to live there. In order for your website to appear online, you have to rent out the space. That's where a web
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