Bye, Felicia! There are some SEO strategies that once were useful but now are...well...pretty useless. Kick these out-of-date SEO tactics to the curb once and for all in 2018. Multiple Keywords in a Page Title Many business owners know that having your keyword in the title of your page is important for SEO. If one is good, more must be
A little bit of story time: Once upon a time, there was a little keyword named Purple Monkey Dinosaur. Purple Monkey Dinosaur hoped and dreamed of seeing the first page of Google. His best friend BizzyWeb knew the way to rank on Google. Through the magic of SEO, BizzyWeb ranked on the first page for the little keyword Purple Monkey Dinosaur...
One of the most common - and most blunt - questions our clients ask us is "how do I know all this digital marketing stuff is worth it?" Digital Marketing, like all types of marketing, can be a little nebulous and difficult to attach a dollar amount to. However, there are a few ways to attach a return on investment (ROI) to your digital
If you haven't heard the news yet, Facebook is making major changes to their algorithm. Again. These changes will directly impact all business pages. You can read the full statement on Mark Zuckerberg's Facebook page, but here are the highlights: The first changes you'll see will be in News Feed, where you can expect to see more from your
![How to Prioritize Your Inbox [Infographic]](https://bizzyweb.com/wp-content/uploads/2018/01/How-to-Prioritize-Your-InboxFeaturedImage.jpg)
Show of hands: who has at least 20 unread emails sitting in their inbox right now? We all know that stressed, overwhelmed feeling of opening your inbox an avalanche of unread emails. Did you know 28% of the workweek is spent managing emails? That's a lot of valuable time wasted. Use these tips from NetCredit to get your inbox to the coveted
Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? Trends to
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We don't need to tell you how important videos are for social media, considering that 85% of the US internet audience watches video online. A few weeks ago we walked you through everything you needed to know to start creating your own videos. Now that you've got a feel for creating online videos, it's time to talk about length. This infographic
Note: This blog was originally published 12/24/2015, updated 12/22/2017. As 2017 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way,
![How to Write a Catchy Headline [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/12/12-15-headlines-FeaturedImage.jpg)
1...2...3...4...5...6...7...8...9...10...are you still here? Viewers typically leave a website within 10 to 20 seconds. With that kind of time crunch, you need to use every tool at your disposal to ensnare attention and keep your visitors around longer. One way to grab attention is with a snappy headline. Even if you have the most compelling blog
You've just finished crafting the perfect blog post, but you know that images are key to making your content pop. No problem: just run to Google and find a picture, right? Wrong. Repeat after me: Google images are not free to use. Google images are not free to use. Many business owners fall into this trap and find themselves at the end of a
Video on social media was once a novelty, but is now an integral element in most social media platforms. In fact, one-third of all online activity is spent watching video. Between Facebook Live, YouTube and other video platforms a whopping 85% of the US internet audience watches video online. Now is the time to get started with video. Take a few
Black Friday is soon upon us. Are you ready? Whether you're shopping for yourself or running a promotion for your business, we all need a bit of a boost. Use these GIFs to help you get through the busiest retail holiday of the year. 1. Gathering all your energy Just keep the coffee coming, thanks. 2. Running through your
If you've spent any time at all playing around with Google Analytics, you've probably seen a statistic for "bounce rate." On paper, a bounce rate is simple - it's the percentage of people that leave your website after only viewing one page. In practice, however, it's a little bit more confusing. What's a "good" versus a "bad" bounce rate? When do
Take a deep breath: the holidays are right around the corner. Small Business Saturday is November 25. Are you ready? Small Business Saturday is the perfect venue for driving sales and returning customers, even if you aren't a retail business. We at BizzyWeb are big fans of working smarter, not harder. One of the best, low-effort ways to drum up
![What’s Your Digital Marketing IQ? [Quiz]](https://bizzyweb.com/wp-content/uploads/2017/11/digital-marketing-iq-FeaturedImage.jpg)
Pop quiz time! Do you have your number 2 pencil and eraser on hand? Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your
Hey you! Yeah, you! Come here... BOO! Did I scare you? Halloween is right around the corner, and now is the perfect time to scare your customers - as long as you intend to scare them. If your marketing is making them flee in fear, that's probably not the response you're hoping for. There are some common mistakes that business owners make that
There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown. It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you
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October is finally here. Grab your pumpkin spice lattes, plastic skulls and knee-high boots, it's time to jump into fall marketing. Now is the perfect time to steer your marketing efforts toward the upcoming holidays and end of fiscal years. We love this simple infographic from Constant Contact to help you chart October's peak events and generate
If you spend a lot of time on Facebook, you've probably noticed how it feels smaller and smaller. Are you seeing the same 10 posts multiple times a day, and only seeing a few people on your feed? It's not just you: a side effect of Facebook's targeted algorithm is that it narrows your view. This is particularly frustrating for business owners,
![How to Market a “Boring” Business [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/09/boring-business-featured.png)
Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website
Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing
We all enjoy a good online train wreck. That is - as long as you aren't the one at its center. Learn by example - these brands paid for their social goofs, so you can avoid them in the future. Pssst: Want to increase your social media results from marketing? Click here! Rhode Iceland Tourism When you think glaciers and volcanoes, does "Rhode
Google is like the protective older sibling of the internet. And like any good big bro (or sis) they want to keep you safe. Google announced that they will soon show a "not secure" warning for any site that is not SSL compliant and exclude it from search results. The change will be effective when Google version 62 launches in October. We've talked
We've talked ad nauseam about how frustrating it is to use Google My Business, so forgive us if you're sick of hearing about it. But between Google+ and Google My Business, we get a lot of questions from our customers. And understandably! Google My Business is notoriously confusing and hard to use (sorry Google!). You might not even know what
Ah, Friday....so close to the weekend, and yet so far. We're all guilty of struggling to stay motivated when the week felt so long and Saturday feels so close. Never discount the power of a cute kitten GIF. That's why we've rounded up some feel-good images to give you that final push you need to round out the workweek and into Labor Day
If your website was last updated in '97 and features a flashing rainbow background...you probably already know it's time for an upgrade. But often it's not easy to tell when a site needs a simple refresh or a full-scale redesign. Does a website made in 2010 need to be redesigned? What about one made in 2015? The truth is there is no set
![How to Create Compelling CTAs [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/08/compelling-cta-FeaturedImage.jpg)
Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action. What that
![Why Your Website Host Matters [Infographic]](https://bizzyweb.com/wp-content/uploads/2017/08/why-your-website-host-matters-featured.png)
Think of the web as one big chain of storage units. Before your website can live online, you have to buy a storage unit to have somewhere to hold it. That's where a website host comes in. A website host is the link that connects your website to the rest of the internet so everyone can see it. Not all hosts offer the exact same services. Use this
Say Cheese! It's true: a picture is worth a thousand words. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it. Taking a good photo is key on social media. Luckily, all you need is your smartphone and
Trying to find a digital marketing agency is like trying to find a date on Tinder. Everyone desperately putting their best foot forward in glammed-up selfies and glowing bios - but who is actually who they say they are? Ever find "a perfect match" who promises you the first spot on Google and 10+ qualified leads a month...only to be left
Fun fact: nobody likes writing. Not even writers. Writing is summoning an ocean of unending creative motivation. More often than not, you reach for the ocean and find a muddy puddle. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog post when the motivation simply
We need to talk about your blog. If you're like most of our customers, your blog sits neglected. Maybe it's a lack of faith in your writing ability, maybe it's not knowing what to write about or simply not knowing how to translate your industry into interesting content. Whatever the reason, it's a constant struggle to keep a blog regularly
Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product. Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights
Email marketing: love it or hate it, it's clear that it's a key component to digital marketing success. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But email marketing isn't as simple as pressing "send." First, you have to write it. And that prospect is daunting,
Does your SEO strategy feel like you're running and running...only to look back and see that you've barely moved? It's no secret that SEO is tricky, but if you're still bogged down in common SEO misconceptions then you're doing more harm than good. Lie: You Set up SEO Once and Forget About It A common misconception about SEO is that you only
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