BizzyWeb | Minneapolis Web Design & Digital Marketing
How do customers find you online? For most, it starts with a search in Google. For that reason, it’s critical to ensure that your information in Google is up-to-date and accurate. One of the best ways to do this is by using Google My Business. What Is Google My Business? If you’ve spent any time online, you’ve probably stumbled across Google My
I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some
Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog
What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry averages The main
Social media marketing is a critical part of every digital marketing strategy. Unfortunately, it's also a time-consuming one. Social media is often an area of marketing that gets left by the wayside when business is busy. One way you can prevent your social media activity from grinding to a halt is by setting up social media automation. These
For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our
Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what
You can hack a phone, you can hack a website, you can even hack a planet... But what about hacking growth? Growth hacking has become a buzzword in entrepreneurial circles. But what does it mean exactly? And how do you go about doing it? This article will explain the fundamentals of growth hacking, how to get started and tactics you can use to hack
Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social
Two things online are certain: cat pictures will always get shares and trolls are gonna troll. There are many business that have taken a massive hit after a troll encounter - sometimes because the business owner responds so poorly it goes viral. The Internet has created a new psychology called the Online Disinhibition Effect, which is the loosening
"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google
I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.
LinkedIn is an unusual social media network. Content that goes viral on Facebook or Twitter may fizzle on LinkedIn. As the preferred place for business and networking online, LinkedIn has its own culture and own guidelines for what performs best. If you're looking to increase your engagement on LinkedIn, try these 5 tips to inspire more
Learning how to create and bid for ads online is a daunting process - which is why so many business owners rely on marketing companies to create their online ads for them. But it's also useful to peek behind the curtain and understand how to create an online ad bidding strategy. Today we'll cover the two most popular online ad platforms - Facebook
Generating leads and engaging with customers requires a bit of a time commitment. However, there are ways to streamline your leads and automated your follow-up. Read on to learn about how to generate and automate leads in your inbound marketing campaign. What is Inbound Marketing? Inbound marketing is customer-oriented and
Conversions - can't live with them, can't live without them. Conversions are form fills, phone calls, product purchases - any tangible action someone takes on your website that sets them on the path of becoming a customer. However, conversions are also a tricky beast to master. This is where conversion rate optimization comes into play. What is a
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't
2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design
Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing
Webinars are an important marketing asset to generate leads and establish you as a subject matter expert. But great webinars don't just happen. Webinars are an exhausting marketing asset, from planning to execution, and employed as strategic content later on. These 10 tips on best practices will take your webinar from good to great. Tip 1: Create
Good content is not only informative, but also builds a relationship with your audience and customers. But how do you reach that audience? After all, content is only successful if it reaches the right people. That’s where smart content distribution comes in. Creating a strategy to send out information to the right audience on the right platform in
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy
Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound
This is a scary and uncertain time right now. As the current pandemic hits the US, many businesses are impacted. For some, this is a catastrophic disruption. For others, this is a minimal bump. For others still it's an uptick in business. With an uncertain future, it's natural to want to start cutting "non-essentials," which usually means marketing
The harsh truth is that your ideal customer doesn't care about your business. They don't care how long you've been in the industry. They don't want to see your awards. (Yet) What do they care about? They want value and answers to their questions. Instead of hearing about how great you are, they want your knowledge. If you provide them value,
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Let's pretend for a moment that you own a sandwich shop. Which sounds like the better option for attracting new customers? A. Standing in front of your shop and shouting about how incredible your sandwiches are at any passers-by. B. Standing in front of your shop and offering food samples to passers-by. Most of us would choose option B. But
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Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written. What is On-Page SEO? Simply put,
Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an
You should already know by now how important blogging is for your online success, but just in case, I'll say it through cupped hands: BLOGGING. IS. SO. IMPORTANT. To date, it is the best way to refresh your website and rank on Google. It's also critical for reaching out to your audience. In 2020, blogging is no longer optional. Knowing you need to
Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them? Being strategic about send time can help you improve both your open rates and click through rates. Why is Email Important in
So, you took the plunge and signed up for HubSpot's free CRM...now what? Joining HubSpot is just the first step, the next is setting up your CRM. HubSpot's Knowledge Base breaks down every step of the onboarding process, but the most important is importing your contacts into HubSpot's CRM. If you're ready to get rolling, follow the steps below to
As 2019 winds down, it's time to look back at the biggest digital marketing trends of the year. All of these trends will continue to play a part in 2020 and beyond. Topics, Not Keywords Google continues to become more and more sophisticated. The most recent update, Bert, slid in at the end of 2019 and will shape the future of content on the web.
If your online ads are underperforming, first ask yourself: are you sabotaging yourself? Many business owners know they should be advertising online so they hurl unpolished ads into the void, and then are surprised when they don't get any activity. Before you build a pay-per-click (PPC) campaign, let's go back to basics to make sure you're
Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But creating a killer email isn't isn't as simple as pressing
It seems like no matter where you look, someone is giving a webinar on something. From digital marketing to Hygge, there's a webinar for everything. If you want to try your hand at hosting a webinar, this guide is everything you need to start presenting. Choose Your Subject Before you start, it's important that you create your
The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage - that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays. Now is the time to start planning your holiday marketing strategy. Here's how to get started. Make a Plan Holiday
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