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BizzyWeb | Minneapolis Web Design & Digital Marketing

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Communication

Do Blog Comments Help SEO and Digital Marketing?

Do Blog Comments Help SEO and Digital Marketing?

I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some

Feb 26, 2021

Posted In: Marketing, News, SEO

The Beginner’s Guide to Inbound Marketing for Manufacturers

The Beginner’s Guide to Inbound Marketing for Manufacturers

Many manufacturing companies struggle with digital marketing. It's difficult to draw in business when you're not selling a product someone can buy directly from your website and when your sales process is long. Additionally, it can be hard to stand out among the crowd when all your competitors are doing the same thing. For manufacturers, inbound

Feb 19, 2021

Posted In: Inbound Marketing, News

5 Easy Inbound Marketing Ideas

5 Easy Inbound Marketing Ideas

Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are 5 easy

Feb 12, 2021

Posted In: Buzz Tips, Inbound Marketing, News

5 Blog Content Writing Hacks for Digital Marketing

5 Blog Content Writing Hacks for Digital Marketing

Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog

Feb 5, 2021

Posted In: Blogging, Buzz Tips, Communication, Marketing, News

The Anatomy of a Successful Email

The Anatomy of a Successful Email

What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry averages The main

Feb 3, 2021

Posted In: BizzyWeb, Buzz Tips, Constant Contact, Marketing, News

How to Automate Your Social Media

How to Automate Your Social Media

Social media marketing is a critical part of every digital marketing strategy. Unfortunately, it's also a time-consuming one. Social media is often an area of marketing that gets left by the wayside when business is busy. One way you can prevent your social media activity from grinding to a halt is by setting up social media automation. These

Jan 29, 2021

Posted In: Marketing, News, Social Media

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our

Jan 22, 2021

Posted In: Buzz Tips, Hubspot, Marketing, News

What are SERP Features? And Why Do They Matter?

What are SERP Features? And Why Do They Matter?

Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what

Jan 8, 2021

Posted In: Buzz Tips, Google, Marketing, News

The Best Growth Hacks for 2021

The Best Growth Hacks for 2021

You can hack a phone, you can hack a website, you can even hack a planet... But what about hacking growth? Growth hacking has become a buzzword in entrepreneurial circles. But what does it mean exactly? And how do you go about doing it? This article will explain the fundamentals of growth hacking, how to get started and tactics you can use to hack

Dec 29, 2020

Posted In: Inbound Marketing, Marketing, News

What’s the Difference Between Digital Marketing and Inbound Marketing?

What’s the Difference Between Digital Marketing and Inbound Marketing?

  Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social

Dec 22, 2020

Posted In: Buzz Tips, Inbound Marketing, Marketing, News

How to Clap Back at Trolls (Without Losing Customers)

How to Clap Back at Trolls (Without Losing Customers)

Two things online are certain: cat pictures will always get shares and trolls are gonna troll. There are many business that have taken a massive hit after a troll encounter - sometimes because the business owner responds so poorly it goes viral. The Internet has created a new psychology called the Online Disinhibition Effect, which is the loosening

Dec 18, 2020

Posted In: Marketing, News, Public Relations

What Are Inbound Marketing Tactics?

What Are Inbound Marketing Tactics?

If you want to ramp up your online leads, you need to try inbound marketing. This wholistic approach to digital marketing drives more leads and creates cheerleader customers that will champion your business. But how does inbound marketing work? And what tactics do you use to get started? What is Inbound Marketing? Inbound marketing

Dec 11, 2020

Posted In: Inbound Marketing, News

How to Create SEO Content

How to Create SEO Content

"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google

Dec 4, 2020

Posted In: Marketing, News, SEO

17 Funny Out-of-Office Emails for the Holidays

17 Funny Out-of-Office Emails for the Holidays

Note: This blog was originally published 12/24/2015, updated 11/18/2020. As 2020 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb

Nov 18, 2020

Posted In: BizzyWeb, Buzz Tips, Constant Contact, News

How to Write Content (When You Hate Writing)

How to Write Content (When You Hate Writing)

I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.

Nov 13, 2020

Posted In: Blogging, Buzz Tips, Facebook, Growth-Driven Web Design, Marketing, News

How to Get More Engagement on LinkedIn

How to Get More Engagement on LinkedIn

LinkedIn is an unusual social media network. Content that goes viral on Facebook or Twitter may fizzle on LinkedIn. As the preferred place for business and networking online, LinkedIn has its own culture and own guidelines for what performs best. If you're looking to increase your engagement on LinkedIn, try these 5 tips to inspire more

Nov 6, 2020

Posted In: LinkedIn, Marketing, News, Social Media

Why You Should Automate Your Inbound Marketing

Why You Should Automate Your Inbound Marketing

What would you do if you had more time in your day? If you're wasting time manually chasing down leads, it's time to free up more time for yourself by automating your inbound marketing. Below are just some of the reasons why automating your marketing is a benefit. 1. Efficiency One of the key benefits of automation is how much time it frees up for

Oct 30, 2020

Posted In: Hubspot, Inbound Marketing, News

Tips for Creating an Online Ad Bidding Strategy

Tips for Creating an Online Ad Bidding Strategy

Learning how to create and bid for ads online is a daunting process - which is why so many business owners rely on marketing companies to create their online ads for them. But it's also useful to peek behind the curtain and understand how to create an online ad bidding strategy. Today we'll cover the two most popular online ad platforms - Facebook

Oct 23, 2020

Posted In: Advertising, Facebook, Google, Marketing, News

How to Generate and Automate Leads with Inbound Marketing

How to Generate and Automate Leads with Inbound Marketing

Generating leads and engaging with customers requires a bit of a time commitment. However, there are ways to streamline your leads and automated your follow-up. Read on to learn about how to generate and automate leads in your inbound marketing campaign. What is Inbound Marketing? Inbound marketing is customer-oriented and

Sep 18, 2020

Posted In: Inbound Marketing, Marketing, News

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

Conversions - can't live with them, can't live without them. Conversions are form fills, phone calls, product purchases - any tangible action someone takes on your website that sets them on the path of becoming a customer. However, conversions are also a tricky beast to master. This is where conversion rate optimization comes into play. What is a

Sep 4, 2020

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

What Is Growth-Driven Web Design? (And Why You Should Care)

What Is Growth-Driven Web Design? (And Why You Should Care)

Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't

Aug 28, 2020

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

5 Advantages of an Inbound Website Redesign

5 Advantages of an Inbound Website Redesign

Does your website convert the way you hoped it would? If the answer is a resounding "no," the reason why may be simple: your website isn't speaking to your audience. Customers are more empowered than ever and don't like being talked down to. Worse, if your website ONLY offers them the option to contact you and no content before, you're missing out

Aug 21, 2020

Posted In: Growth-Driven Web Design, Inbound Marketing, News, Web Design

Top 3 Reasons You Need Growth-Driven Design

Top 3 Reasons You Need Growth-Driven Design

2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design

Aug 7, 2020

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

An Introduction to Growth-Driven Design in Minneapolis

An Introduction to Growth-Driven Design in Minneapolis

  Your website is your biggest marketing asset and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located and more. It’s also your best “salesperson” - or should be. That is why our approach to building websites needs to change to make sure we're

Jul 31, 2020

Posted In: Communication, Growth-Driven Web Design, Hubspot, News

5 Inbound Marketing Mistakes You’re Probably Making

5 Inbound Marketing Mistakes You’re Probably Making

Inbound marketing success is not guaranteed by following a one-size fits all formula. A certain level of trial and inevitable error is necessary to find the right fit for each company, as well as remain agile when there are updates and ranking changes. But there are still some common mistakes that companies make when they first begin inbound

Jul 3, 2020

Posted In: Inbound Marketing, News

5 Pre-Made Personas to Kickstart Your Digital Marketing

5 Pre-Made Personas to Kickstart Your Digital Marketing

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing

Jun 26, 2020

Posted In: Buzz Tips, Communication, Marketing, News, Web Design

10 Tips to Make Your Webinars Better

10 Tips to Make Your Webinars Better

Webinars are an important marketing asset to generate leads and establish you as a subject matter expert. But great webinars don't just happen. Webinars are an exhausting marketing asset, from planning to execution, and employed as strategic content later on. These 10 tips on best practices will take your webinar from good to great. Tip 1: Create

Jun 12, 2020

Posted In: Communication, Inbound Marketing, Marketing, News

Content Distribution 101: Why, How and Where

Content Distribution 101: Why, How and Where

Good content is not only informative, but also builds a relationship with your audience and customers. But how do you reach that audience? After all, content is only successful if it reaches the right people. That’s where smart content distribution comes in. Creating a strategy to send out information to the right audience on the right platform in

May 15, 2020

Posted In: Inbound Marketing, Marketing, News, Social Media

10 Inbound Marketing Analytics to Watch

10 Inbound Marketing Analytics to Watch

Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics.  This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy

May 1, 2020

Posted In: Hubspot, Inbound Marketing, Marketing, News, SEO, Social Media

The Step-By-Step Guide to Minneapolis Inbound Marketing

The Step-By-Step Guide to Minneapolis Inbound Marketing

Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound

Apr 24, 2020

Posted In: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News

Social Media Impressions vs. Reach: Which Matters More?

Social Media Impressions vs. Reach: Which Matters More?

When we talk social media, we usually talk about impressions and reach. To the uninitiated, these terms sound interchangeable, but in the social media sphere there's a world of difference between them. So what are they exactly, and which one is more important? What are Impressions? Social media impressions are the total number of times your content

Apr 10, 2020

Posted In: Facebook, Inbound Marketing, News, Social Media, Twitter

How to Improve Your SEO with Inbound Marketing

How to Improve Your SEO with Inbound Marketing

It's common to fall into the trap of thinking of your website and your marketing as two separate entities - but they're actually much more closely linked. Your marketing fuels your website, keeping it a flywheel perpetually in motion.  Likewise, inbound marketing strengthens your website at the same time that it finds you new leads. You can

Apr 3, 2020

Posted In: Inbound Marketing, News

Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic

Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic

This is a scary and uncertain time right now. As the current pandemic hits the US, many businesses are impacted. For some, this is a catastrophic disruption. For others, this is a minimal bump. For others still it's an uptick in business. With an uncertain future, it's natural to want to start cutting "non-essentials," which usually means marketing

Mar 25, 2020

Posted In: COVID-19 Updates, Inbound Marketing, Marketing, News

What’s the Difference Between Inbound and Outbound Marketing?

What’s the Difference Between Inbound and Outbound Marketing?

As marketers, we all want to generate more leads. However, there are so many different tactics for generating leads it can be hard to know where to begin. You may have heard about inbound and outbound marketing tactics: so...what are they? How are they different? And which tactic works better online?  What's the Difference Between Inbound Marketing

Mar 20, 2020

Posted In: Communication, Inbound Marketing, News

14 Tools to Help You Transition to a Remote Workforce

14 Tools to Help You Transition to a Remote Workforce

Years ago, working remotely was rare. But now with changing technologies more and more companies are working and collaborating remotely. And when a pandemic or other disaster strikes, many companies are forced to have their teams stay home.  BizzyWeb has had a virtual workforce for over 10 years, and in that time we've tested just about every

Mar 16, 2020

Posted In: Buzz Tips, Communication, COVID-19 Updates, News

How to Rank in Minneapolis with HubSpot Inbound Marketing

How to Rank in Minneapolis with HubSpot Inbound Marketing

Struggling to rank for key terms in Minneapolis among your competition? Don't write off digital marketing - you just may not be using the right tactics. Inbound marketing helps your content stand out and improve your shot at ranking in Minneapolis. What is Inbound Marketing? Inbound marketing is customer-oriented and

Mar 6, 2020

Posted In: Inbound Marketing, News

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