So, you took the plunge and signed up for HubSpot's free CRM...now what? Joining HubSpot is just the first step, the next is setting up your CRM. HubSpot's Knowledge Base breaks down every step of the onboarding process, but the most important is importing your contacts into HubSpot's CRM. If you're ready to get rolling, follow the steps below to
If your sales team relies on a web of spreadsheets, emails, sticky notes and handwritten notes, you already know how difficult it is to wrangle information. Wouldn't it be nice if everything just lived in one place that was easy to use? What is a CRM? "CRM" refers to "customer relationship management" - and in the digital sphere, this means
As 2019 winds down, it's time to look back at the biggest digital marketing trends of the year. All of these trends will continue to play a part in 2020 and beyond. Topics, Not Keywords Google continues to become more and more sophisticated. The most recent update, Bert, slid in at the end of 2019 and will shape the future of content on the web.
If your online ads are underperforming, first ask yourself: are you sabotaging yourself? Many business owners know they should be advertising online so they hurl unpolished ads into the void, and then are surprised when they don't get any activity. Before you build a pay-per-click (PPC) campaign, let's go back to basics to make sure you're
Note: This blog was originally published 12/24/2015, updated 11/29/2019. As 2019 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb
Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But creating a killer email isn't isn't as simple as pressing
It seems like no matter where you look, someone is giving a webinar on something. From digital marketing to Hygge, there's a webinar for everything. If you want to try your hand at hosting a webinar, this guide is everything you need to start presenting. Choose Your Subject Before you start, it's important that you create your
Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social
The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage - that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays. Now is the time to start planning your holiday marketing strategy. Here's how to get started. Make a Plan Holiday
A SERP Feature is a result in a Search Engine Page (SERP) that is not a traditional search result. The purpose behind SERP Features are to provide specialized results so that a user doesn't need to click away from Google to have their question answered. The Types of SERP Features There are several different types of SERP Features that you can
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Are your marketing efforts falling short of where you would like? Before deciding marketing isn't worth it, ask yourself: "Am I targeting the right people?" Any good marketing campaign begins with buyer personas. With our new ebook, How to Create Buyer Personas For Your Business, we give you the tools you need to create your own personas. This
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One of the most common struggles marketers face is communicating the value of their efforts. How many times have you heard "But what am I getting out of this?" from your boss? Attaching a return on investment (ROI) to digital marketing is often challenging, but a good way to communicate value to more dollar-minded bosses. What is Marketing
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You've heard the old adage "work smarter, not harder." Be honest: how often does that actually apply to your marketing efforts? We know as marketers that we should be strategic, but when we're bogged down in the minutia of every day we often end up working harder than we need to be. The best way to save yourself effort down the line is to start
"Hacking" conjures to mind the image of someone dressed in all black, furiously typing away at a keyboard. But hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth. That's where growth hacking comes in. What is Growth Hacking? The original term "growth hacking" was coined by startup advisor
Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three
It's not you, it's me. No, wait....actually it is you. Sometimes a relationship can seem perfect on the outside, but it's a toxic mess behind the scenes. This is true for agency-client relationships as well. Is your agency giving you what you need? You may not know it, but it may be time to break up. Look for these signs that there's trouble in
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillars of inbound marketing are analytics - the data you examine to see how well you're performing. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with
You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website
Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use
Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing
Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command
Landing pages are the bread-and-butter of inbound marketing. But most landing pages are a burnt piece of toast. It's easy to create landing pages, but creating landing pages that convert is much more of a challenge. There are some basic mistakes that sabotage your landing pages before they ever have a chance to be successful. If your landing pages
In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process.
Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an
It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals. Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART
Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and
Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers
It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that
Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing
Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are some
Your website is your biggest marketing asset, and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located in Minneapolis, and more. It’s also your best “salesperson” - or should be. Research by HubSpot indicates that a prospect has already moved
It's common to fall into the trap of thinking of your website and your marketing as two separate entities - but they're actually much more closely linked. Your SEO strategy and Inbound Marketing strategy could be the perfect couple, if you know how to bring them together. Bringing SEO to Inbound With Keywords “Florists near me” is
Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound
Facebook, I'd like you to meet inbound. I think you two will really hit it off. Facebook ads are a great way to quickly get your business in front of many new people, but if you aren't strategic, you might as well just kiss all your money goodbye. Integrating your Facebook ads with an inbound marketing strategy is an easy way to see better
Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks. ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a
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