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Generating leads and engaging with customers requires a bit of a time commitment. However, there are ways to streamline your leads and automated your follow-up. Read on to learn about how to generate and automate leads in your inbound marketing campaign. What is Inbound Marketing? Inbound marketing is customer-oriented and
Conversions - can't live with them, can't live without them. Conversions are form fills, phone calls, product purchases - any tangible action someone takes on your website that sets them on the path of becoming a customer. However, conversions are also a tricky beast to master. This is where conversion rate optimization comes into play. What is a
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't
Does your website convert the way you hoped it would? If the answer is a resounding "no," the reason why may be simple: your website isn't speaking to your audience. Customers are more empowered than ever and don't like being talked down to. Worse, if your website ONLY offers them the option to contact you and no content before, you're missing out
2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design
Your website is your biggest marketing asset and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located and more. It’s also your best “salesperson” - or should be. That is why our approach to building websites needs to change to make sure we're
Inbound marketing success is not guaranteed by following a one-size fits all formula. A certain level of trial and inevitable error is necessary to find the right fit for each company, as well as remain agile when there are updates and ranking changes. But there are still some common mistakes that companies make when they first begin inbound
Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing
Webinars are an important marketing asset to generate leads and establish you as a subject matter expert. But great webinars don't just happen. Webinars are an exhausting marketing asset, from planning to execution, and employed as strategic content later on. These 10 tips on best practices will take your webinar from good to great. Tip 1: Create
Good content is not only informative, but also builds a relationship with your audience and customers. But how do you reach that audience? After all, content is only successful if it reaches the right people. That’s where smart content distribution comes in. Creating a strategy to send out information to the right audience on the right platform in
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy
Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound
When we talk social media, we usually talk about impressions and reach. To the uninitiated, these terms sound interchangeable, but in the social media sphere there's a world of difference between them. So what are they exactly, and which one is more important? What are Impressions? Social media impressions are the total number of times your content
It's common to fall into the trap of thinking of your website and your marketing as two separate entities - but they're actually much more closely linked. Your marketing fuels your website, keeping it a flywheel perpetually in motion. Likewise, inbound marketing strengthens your website at the same time that it finds you new leads. You can
This is a scary and uncertain time right now. As the current pandemic hits the US, many businesses are impacted. For some, this is a catastrophic disruption. For others, this is a minimal bump. For others still it's an uptick in business. With an uncertain future, it's natural to want to start cutting "non-essentials," which usually means marketing
As marketers, we all want to generate more leads. However, there are so many different tactics for generating leads it can be hard to know where to begin. You may have heard about inbound and outbound marketing tactics: so...what are they? How are they different? And which tactic works better online? What's the Difference Between Inbound Marketing
Years ago, working remotely was rare. But now with changing technologies more and more companies are working and collaborating remotely. And when a pandemic or other disaster strikes, many companies are forced to have their teams stay home. BizzyWeb has had a virtual workforce for over 10 years, and in that time we've tested just about every
Struggling to rank for key terms in Minneapolis among your competition? Don't write off digital marketing - you just may not be using the right tactics. Inbound marketing helps your content stand out and improve your shot at ranking in Minneapolis. What is Inbound Marketing? Inbound marketing is customer-oriented and
The harsh truth is that your ideal customer doesn't care about your business. They don't care how long you've been in the industry. They don't want to see your awards. (Yet) What do they care about? They want value and answers to their questions. Instead of hearing about how great you are, they want your knowledge. If you provide them value,
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Let's pretend for a moment that you own a sandwich shop. Which sounds like the better option for attracting new customers? A. Standing in front of your shop and shouting about how incredible your sandwiches are at any passers-by. B. Standing in front of your shop and offering food samples to passers-by. Most of us would choose option B. But
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Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written. What is On-Page SEO? Simply put,
Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an
You should already know by now how important blogging is for your online success, but just in case, I'll say it through cupped hands: BLOGGING. IS. SO. IMPORTANT. To date, it is the best way to refresh your website and rank on Google. It's also critical for reaching out to your audience. In 2020, blogging is no longer optional. Knowing you need to
Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them? Being strategic about send time can help you improve both your open rates and click through rates. Why is Email Important in
So, you took the plunge and signed up for HubSpot's free CRM...now what? Joining HubSpot is just the first step, the next is setting up your CRM. HubSpot's Knowledge Base breaks down every step of the onboarding process, but the most important is importing your contacts into HubSpot's CRM. If you're ready to get rolling, follow the steps below to
If your sales team relies on a web of spreadsheets, emails, sticky notes and handwritten notes, you already know how difficult it is to wrangle information. Wouldn't it be nice if everything just lived in one place that was easy to use? What is a CRM? "CRM" refers to "customer relationship management" - and in the digital sphere, this means
As 2019 winds down, it's time to look back at the biggest digital marketing trends of the year. All of these trends will continue to play a part in 2020 and beyond. Topics, Not Keywords Google continues to become more and more sophisticated. The most recent update, Bert, slid in at the end of 2019 and will shape the future of content on the web.
If your online ads are underperforming, first ask yourself: are you sabotaging yourself? Many business owners know they should be advertising online so they hurl unpolished ads into the void, and then are surprised when they don't get any activity. Before you build a pay-per-click (PPC) campaign, let's go back to basics to make sure you're
Note: This blog was originally published 12/24/2015, updated 11/29/2019. As 2019 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb
Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But creating a killer email isn't isn't as simple as pressing
It seems like no matter where you look, someone is giving a webinar on something. From digital marketing to Hygge, there's a webinar for everything. If you want to try your hand at hosting a webinar, this guide is everything you need to start presenting. Choose Your Subject Before you start, it's important that you create your
Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social
The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage - that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays. Now is the time to start planning your holiday marketing strategy. Here's how to get started. Make a Plan Holiday
A SERP Feature is a result in a Search Engine Page (SERP) that is not a traditional search result. The purpose behind SERP Features are to provide specialized results so that a user doesn't need to click away from Google to have their question answered. The Types of SERP Features There are several different types of SERP Features that you can
![Create a Persona in 5 Minutes [Free Download]](https://bizzyweb.com/wp-content/uploads/2019/09/Persona_468x2880.png)
Are your marketing efforts falling short of where you would like? Before deciding marketing isn't worth it, ask yourself: "Am I targeting the right people?" Any good marketing campaign begins with buyer personas. With our new ebook, How to Create Buyer Personas For Your Business, we give you the tools you need to create your own personas. This
![How to Calculate Marketing ROI [Free Formula]](https://bizzyweb.com/wp-content/uploads/2019/09/Calculate_468x2880.png)
One of the most common struggles marketers face is communicating the value of their efforts. How many times have you heard "But what am I getting out of this?" from your boss? Attaching a return on investment (ROI) to digital marketing is often challenging, but a good way to communicate value to more dollar-minded bosses. What is Marketing
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