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Buzz Tips

Buzz Tips - Digital Marketing/Web Design

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our

Jan 22, 2021

Posted In: Buzz Tips, Hubspot, Marketing, News

What are SERP Features? And Why Do They Matter?

What are SERP Features? And Why Do They Matter?

Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what

Jan 8, 2021

Posted In: Buzz Tips, Google, Marketing, News

What’s the Difference Between Digital Marketing and Inbound Marketing?

What’s the Difference Between Digital Marketing and Inbound Marketing?

  Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social

Dec 22, 2020

Posted In: Buzz Tips, Inbound Marketing, Marketing, News

17 Funny Out-of-Office Emails for the Holidays

17 Funny Out-of-Office Emails for the Holidays

Note: This blog was originally published 12/24/2015, updated 11/18/2020. As 2020 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb

Nov 18, 2020

Posted In: BizzyWeb, Buzz Tips, Constant Contact, News

How to Write Content (When You Hate Writing)

How to Write Content (When You Hate Writing)

I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.

Nov 13, 2020

Posted In: Blogging, Buzz Tips, Facebook, Growth-Driven Web Design, Marketing, News

10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design

10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design

Online, your website must stay current to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. What is Growth-Driven Web Design? Growth-Driven Web Design

Oct 2, 2020

Posted In: Buzz Tips, Growth-Driven Web Design, News, Web Design, WordPress

How to Write an Effective LinkedIn Bio

How to Write an Effective LinkedIn Bio

We all dread the necessary-but-boring tasks. Mowing the lawn, waiting in line at the DMV...writing your LinkedIn Bio. You know you should write it, but it's so easy to just copy and paste your resume. I see your fingers hovering over Ctrl + C. Before you settle on "good enough," try these LinkedIn bio writing tips. The beauty of a

Sep 25, 2020

Posted In: Buzz Tips, LinkedIn, News, Social Media

Why Growth-Driven Web Design Can Improve Your Sales Process

Why Growth-Driven Web Design Can Improve Your Sales Process

Your website should be your best salesperson, but is that true for your current website? If your website isn't bringing you consistent quality leads, it's time to try a new approach. Growth-Driven Web Design can improve your sales process by increasing the number of leads from your site and streamlining how leads are transferred from your website

Sep 11, 2020

Posted In: Buzz Tips, Growth-Driven Web Design, News, Web Design

5 Pre-Made Personas to Kickstart Your Digital Marketing

5 Pre-Made Personas to Kickstart Your Digital Marketing

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing

Jun 26, 2020

Posted In: Buzz Tips, Communication, Marketing, News, Web Design

The Step-By-Step Guide to Minneapolis Inbound Marketing

The Step-By-Step Guide to Minneapolis Inbound Marketing

Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound

Apr 24, 2020

Posted In: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News

5 Web Hosting Myths Busted

5 Web Hosting Myths Busted

When was the last time you thought about your website host? If you're like most people, it was either the first time you launched a new website or the last time your website went down. However, it pays to spare a few minutes' time to give your website hosting some thought. Knowing a bit about what to expect from your hosting service - as well as

Apr 17, 2020

Posted In: Buzz Tips, News, Web Design

14 Tools to Help You Transition to a Remote Workforce

14 Tools to Help You Transition to a Remote Workforce

Years ago, working remotely was rare. But now with changing technologies more and more companies are working and collaborating remotely. And when a pandemic or other disaster strikes, many companies are forced to have their teams stay home.  BizzyWeb has had a virtual workforce for over 10 years, and in that time we've tested just about every

Mar 16, 2020

Posted In: Buzz Tips, Communication, COVID-19 Updates, News

On-Page SEO Steps [Free Checklist]

On-Page SEO Steps [Free Checklist]

Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written.  What is On-Page SEO? Simply put,

Feb 14, 2020

Posted In: Buzz Tips, Marketing, News, SEO

How to Plan a Holiday Marketing Strategy

How to Plan a Holiday Marketing Strategy

The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage - that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays.  Now is the time to start planning your holiday marketing strategy. Here's how to get started.  Make a Plan Holiday

Nov 1, 2019

Posted In: Buzz Tips, Inbound Marketing, Marketing, News, Social Media

How to Calculate Marketing ROI [Free Formula]

How to Calculate Marketing ROI [Free Formula]

One of the most common struggles marketers face is communicating the value of their efforts. How many times have you heard "But what am I getting out of this?" from your boss? Attaching a return on investment (ROI) to digital marketing is often challenging, but a good way to communicate value to more dollar-minded bosses. What is Marketing

Oct 4, 2019

Posted In: Buzz Tips, Internal Comms, Marketing, News

How to Convince Your Boss to Choose GDD Over Traditional Web Design

How to Convince Your Boss to Choose GDD Over Traditional Web Design

For those of us in the trenches of marketing and web design every day, it's easy to see the benefit of new technologies. But it's sometimes difficult to communicate those benefits to the boss writing the check. If you know that your website strategy needs to change but aren't sure how to convince your boss to try a new system, this guide will give

Aug 16, 2019

Posted In: Buzz Tips, Growth-Driven Web Design, News, Web Design

How to Improve Your SEO with Growth-Driven Web Design

How to Improve Your SEO with Growth-Driven Web Design

Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to

Jul 26, 2019

Posted In: Buzz Tips, Growth-Driven Web Design, News, SEO

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three

Jul 19, 2019

Posted In: Buzz Tips, Growth-Driven Web Design, Inbound Marketing, Marketing, News, Web Design

Google vs Facebook: Where Should I Run Ads?

Google vs Facebook: Where Should I Run Ads?

You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are

Jun 21, 2019

Posted In: Advertising, Buzz Tips, Facebook, Google, Marketing, News

How to Use Instagram for B2B Marketing

How to Use Instagram for B2B Marketing

Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use

Jun 7, 2019

Posted In: Buzz Tips, Marketing, News, Social Media

Why Search Intent Optimization is as Important as SEO

Why Search Intent Optimization is as Important as SEO

How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos? What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that instead? This

May 31, 2019

Posted In: Buzz Tips, News, SEO

How to Create Inbound Marketing Campaigns that Convert

How to Create Inbound Marketing Campaigns that Convert

Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing

May 24, 2019

Posted In: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News

Walking the Buyer’s Journey

Walking the Buyer’s Journey

In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process.

May 3, 2019

Posted In: BizzyWeb, Buzz Tips, Hubspot, Marketing, News

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and

Apr 12, 2019

Posted In: Buzz Tips, Hubspot, Inbound Marketing, News

What is Inbound Marketing and Why You Should Care

What is Inbound Marketing and Why You Should Care

    Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers

Apr 5, 2019

Posted In: Blogging, Buzz Tips, Inbound Marketing, Marketing, News, SEO, Social Media

SEO: Expectations vs Reality

SEO: Expectations vs Reality

  Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing

Mar 22, 2019

Posted In: Blogging, Buzz Tips, Marketing, News, SEO

5 Easy Inbound Marketing Ideas

5 Easy Inbound Marketing Ideas

Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are some

Mar 15, 2019

Posted In: Buzz Tips, Inbound Marketing, News

How Google Ranks Websites

How Google Ranks Websites

Ever wonder exactly how Google analyzes every website and ranks it?  Behind their incredibly complex (and secret) algorithm are a few surprisingly basic tenants that dictate all website rankings. Google recently shared their approach to search engine optimization (SEO) on their Think With Google blog, and it's a great time to make sure your

Feb 15, 2019

Posted In: Buzz Tips, News, SEO

How to Use Facebook Ads with Inbound Marketing

How to Use Facebook Ads with Inbound Marketing

Facebook, I'd like you to meet inbound. I think you two will really hit it off.  Facebook ads are a great way to quickly get your business in front of many new people, but if you aren't strategic, you might as well just kiss all your money goodbye. Integrating your Facebook ads with an inbound marketing strategy is an easy way to see better

Feb 8, 2019

Posted In: Buzz Tips, Facebook, Hubspot, Inbound Marketing, Marketing, News

Why Email is More Important Than Ever in 2019

Why Email is More Important Than Ever in 2019

Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks.    ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a

Feb 1, 2019

Posted In: Buzz Tips, Hubspot, Marketing, News

How to Use Clickbait (Without Being Annoying)

How to Use Clickbait (Without Being Annoying)

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual

Jan 25, 2019

Posted In: Blogging, Buzz Tips, Marketing, News

What the Most Searched Words of 2018 Tell Us About Consumers in 2019

What the Most Searched Words of 2018 Tell Us About Consumers in 2019

While the rest of the country waits for the ball to drop on New Year's Day, we at BizzyWeb anxiously await another end-of-the-year-event: Google's Most Searched Words. Each year, Google looks back at the top search trends and we couldn't be more excited. Besides being really, really cool (in our professional opinion) the top searched terms tell us

Jan 11, 2019

Posted In: Buzz Tips, News, SEO

WordPress 5.0: What You Need to Know

WordPress 5.0: What You Need to Know

  The times they are a-changing. In the beginning of December, WordPress began rolling out the new version of their editor, which drastically changes how the interface looks. If your website was built in WordPress you may not have seen the change just yet, but it's expected to roll out on every website within the next few

Dec 28, 2018

Posted In: Blogging, Buzz Tips, News, Web Design, WordPress

5 Last-Minute Holiday Marketing Ideas

5 Last-Minute Holiday Marketing Ideas

By now, the holidays are in full swing - it's time to make your list and check it twice: Baked cookies ✓  Hung the stockings by the chimney with care ✓  Set up a holiday marketing plan ✖ Oops! Don't put yourself on the naughty list just yet - there's still time to pull together some last-minute holiday marketing.  1. Use Your

Dec 14, 2018

Posted In: Buzz Tips, Marketing, News

How to do Keyword Research (And Why It Matters)

How to do Keyword Research (And Why It Matters)

How do you find what you're looking for online? Would you type into Google, "floral plants with petals" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an outsider's

Dec 7, 2018

Posted In: Buzz Tips, Marketing, News, SEO

Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)

Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)

Lights...camera....action! Online video isn't going away anytime soon - a staggering one-third of all online activity is spent watching video. If you're still struggling with incorporating online video into your marketing, now's the time to jump in.  Many marketers are too intimidated to try video for themselves. They think online video demands

Nov 9, 2018

Posted In: Buzz Tips, News, Social Media, Video

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