You need more than just money from your customers. You also need their support, their time, their engagement and their feedback. Your relationship with your customers isn’t a simple exchange of goods – it’s a never-ending stream of back-and-forth interaction. Campaigns are a simple way to tease what you need out of your customers, while also giving them something in return.
We’ve covered campaigns in our weekly BizzyWebinars. Below, we’ve rounded up 4 videos that cover the most popular types of campaigns you can run for your business.
It’s not enough to simply guess what your customers are feeling – you have to ask them! Show them you care about delivering what they want.
“What surveys are all about is the importance of listening. If you want to be a better marketer, a better business owner or a better practicer you need to hear what people are saying.”
Who doesn’t love a good sale? Offers and promotions give existing customers a reason to come back while also drawing in new customers.
“Quantity versus quality is really what you want to look for. A lot of the deal of the day type sites will offer thousands of exposures but you have to think about whether [those customers are] actually going to be coming back to you after this next deal.”
Show your customers that you’re someone worth paying attention to. Newsletters keep your clients engaged.
“You’re going to write about what you know that [your customers] don’t. Here’s an insider tip for all marketing: if you know more than the people that you’re talking to, you’re an expert.”
Events promote your brand and establish your business as an authority. Find out how to pull off a successful event, from inception to follow-up.
“Marketing events is all about getting people together. It could be an online event, like something like today. Could be a physical event, could be a fancy to-do or could just be getting together after work for a networking event. All of those things are easy to manage and maintain online.”
Want more? Check out our YouTube playlist for campaigns that drive action.
BizzyWeb can help you with your campaigns! Check out our online marketing Buzz Builders programs for targeted online campaigns. As local authorized Constant Contact experts, we also offer a FREE custom email template for your events. Contact us today and start to “Generate Buzz Without Getting Stung!”