Oh Google, my Google. What would the internet be without that trusted blue G? Since its launch, Google has moved beyond its impressive title as the most frequently-used search engine to a suite of applications, marketing tools and social networks. Plain and simple: pleasing Google is good for business. If your potential customers can’t find you Google, then you’re missing out on most of your customer base. And the marketing tools Google provides makes integrating your marketing easy.
We frequently talk about Google in our weekly BizzyWebinars, and we’ve rounded up 4 videos to show you how to get the most out of Google.
1. SEO Basics
When your customers are searching on Google for services your business offers, you want them to see your name on the first page. Search Engine Optimization (SEO) is the practice of fine-tuning your website to increase your rankings on Google. The process is simple but goes a long way toward extending your visibility online.
“There’s a lot of art and a lot of detail that goes into SEO. Really, it’s more called ‘content marketing’ now because with optimizing a website, it’s all about having the most relevant, useful and findable content on your website as possible.”
Google My Business is a marketing suite that sweeps across multiple Google platforms – Search, Maps and Google+ – to create a brand identity for your business within Google. By integrating your business with Google My Business, you can be found by more customers.
“If you want to get your business on Google and manage all of your content from one spot, Google My Business is the new, cool way to do so and it saves you a ton of time and effort.”
The easiest way to ensure your site is Google-friendly is to go through Google directly. Google webmaster tools also offer services beyond just Google integration – it lets you test the speed, efficiency and optimization of your site.
“Think of Google Webmaster tools as the doctor’s office visit of the web. So, if you take your website through Webmaster tools it’ll help to speed your site up, do all kinds of interesting things and really dig in and see how you’re doing as far as the backend of your site and any errors that might be slowing things down or giving you issues.”
Knowing Google best practices is one thing: being able to measure results is another. Google Analytics lets you track your progress against your goals.
“[Google Analytics is] something that we utilize, business owners who have websites utilize to learn about their websites. It gives you a good indication of how to track the performance and the effectiveness of your website and marketing campaigns.”
Want more? Check out our YouTube channel.
Need to get found on Google? Check out our online marketing Buzz Builders programs or contact us today for a FREE BUZZ Report to see what you’re doing well, where you have room for improvement and how BizzyWeb can help you create a plan to “Generate Buzz Without Getting Stung!”