The internet is awash with tips and tricks on how to build the “best” website. Everyone has a different opinion when it comes to what makes a website truly fantastic, but nearly ever expert will say that a successful website is:
- Easy to use
- Accessible to as many users as possible
- Current and regularly updated
Even if you already have a website, it may not be getting you the results you need if it’s missing one of those fundamental principles. We’ve rounded up 4 videos from our weekly BizzyWebinars that go back to square one and talk about overall website best practices.
As a business, you’re constantly selling a need. If you sell drill bits, you’re not selling drill bits: you’re selling a hole. Dialing down to the core of what you do and why you do it will help you build a more effective website.
“One of the most important parts about online marketing is getting the message right so that people understand what you’re doing and how you’re doing it.”
Every website is not created equally, but all effective websites share some common features.
“There’s a lot of things that almost every website needs [to have] to be as effective possible.”
Knowing what not to do is just as important as knowing what to do. Sidestep some online blunders to avoid losing customers.
“It might be things that take a long time to load, it might be things that just make your eyeballs want to bleed but for sure they don’t help you grow your business.”
If your website isn’t mobile-friendly, Google will no longer display it in any searches made on mobile devices. That’s a potential customer base that you’ve now lost. Learn how to make a mobile-friendly site.
“We all have our phones, have computers in our pockets that we carry around all day long. And what that means is that we are all connected all the time.”
Want more? Check out our YouTube playlist for website basics.
BizzyWeb is ready to help you get found online! Contact us today for a FREE BUZZ Report to see what you’re doing well, where you have room for improvement and how BizzyWeb can help you create a plan to “Generate Buzz Without Getting Stung!”