Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That’s a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys or something else – is key to establishing your business as an authority.
We’ve handed out our fair share of email pointers in our weekly BizzyWebinars. We’ve rounded up 4 videos to get you started on crafting powerful emails.
Every email begins with a strategy. Make your emails purposeful to get the actions you want out of your audience.
“You’re the expert in what you do, and give yourself a chance to shout from the rooftops: this is how we work, and this is how we provide solutions to specific situations.”
Emails are pointless if you don’t have anyone to send them to, but how do you drum up more leads? Learn how to expand your email list organically and ethically.
“Buying a list is generally, for most businesses, a poor idea because if you don’t already have some sort of a relationship or some softer sell into getting people to subscribe to your newsletter, you’re going to have a very difficult time getting them to subscribe and worst case you might alienate a number of folks or even get blacklisted by an ISP.”
There’s a line between aggressive marketing and outright spam. To avoid ending up blacklisted (or worse), follow these tips from Erin Schulte Swanson of ES Swanson Law.
“From a legal perspective, essentially all commercial email is regulated. Whether it’s what we would consider to be those bulk email spam or not, if it’s a commercial email you need to be aware of what the regulations are.”
Tying your email marketing campaigns with your social media accounts is a fantastic way to push engagement and customer retention.
“More often than not and chances are good you’ve probably looked at your email today. so as we talk about a good effective strategy, remember how many times you’ve looked at your email today. Everybody in the world has email and so that’s a great place to start when the audience is literally 100%.”
Want more? Check out our YouTube playlist for more email & marketing tips!
BizzyWeb is ready to help you with your emails. Check out our online marketing Buzz Builders programs for targeted online campaigns. As local authorized Constant Contact experts, we also offer a FREE custom email template for your business. Contact us today and start to “Generate Buzz Without Getting Stung!”