Online marketing is a strange new beast. Customers expect their online advertising to behave a certain way, and become frustrated and unresponsive when it doesn’t. It isn’t as simple as transferring your print marketing into an email newsletter – you need to build your online marketing strategy from the ground up.
We’ve rounded up 4 videos from our weekly BizzyWebinars to take your online marketing from 1 all the way up to 11.
Marketing without knowing your ideal customer is like throwing money in the wind and hoping some of it blows back to you. Learn how to create marketing personas and build targeted campaigns.
“The idea is to generalize the specific traits of individual types of people, and help use that as a tool to help guide your messaging when you’re writing for those folks.”
Get to know how online marketing works, what sets it apart from traditional marketing and how to take your first steps toward building a marketing strategy.
“We want to make sure that what we’re doing is eliciting a physical response. We want somebody to do something: click here, share this, do this and show up at my store. And we also want to be able to measure what we do.”
Dial in on your goals and objectives and learn how to use specific online marketing tools to achieve them.
“You really need to take advantage of, and think of, who you are trying to reach and what they are trying to do.”
Your marketing strategy isn’t successful if you’re not measuring it. Google Analytics is a fantastic tool for analyzing results so you can pinpoint what’s working and what isn’t.
“Google Analytics gives you that insight that you need to implement lasting growth strategies versus just kind of guessing what you think customers are doing online.”
Want more? Check out our YouTube playlist for marketing tips and tricks.
BizzyWeb is ready to help you strategize your marketing! Check out our online marketing Buzz Builders programs or contact us today for a FREE BUZZ Report to see what you’re doing well, where you have room for improvement and how BizzyWeb can help you create a plan to “Generate Buzz Without Getting Stung!”