In today’s online world, social media advertising is an important component of any strategic marketing plan. You carefully research your keywords, messages and target audience, but are you using a scientific approach to ad design? According to a recent Social Media Examiner article, your senses are bombarded by more than two billion bits of data every second , forcing the brain to work like a filter to decide what data to pay attention to and what to ignore.
Here are 4 simple tactics using “brain science” to help your socials ads cut through the visual clutter and attract attention.
1. Create Motion. Using animated GIFs, video, even images that imply motion will attract attention. It’s easy to overuse motion, so remember that less is more.
2. Use Intrigue with Ambiguity. The brain loves a good mystery, so integrating elements of ambiguity, mystery or uncertainty into your marketing greatly increases the chances of hooking your audience’s attention.
3. Share Neutral Faces. Our brains are naturally attracted to faces, so take advantage of that by building ambiguity into what emotions your audience is experiencing. The makeup and fashion industries do this particularly well.
4. Find Common Ground. When designing social ads, think about your target audience. Find something that they’re familiar with—perhaps a family member or friend, home city or favorite sports team.
Using any of these ideas will give you more bang for your online advertising buck. BizzyWeb can help you with all your online marketing, including social advertising. Contact us today for a FREE Buzz Report on your company’s online marketing efforts, full of expert advice and next steps!