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Dave Meyer, Author at BizzyWeb | Minneapolis Web Design & Digital Marketing

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Why Manufacturers Need a Responsive Website

In manufacturing, precision and attention to detail are must-haves. The same is true with your website. What first impression does your website give? Is it modern and responsive, or outdated and clunky? If you have considered a website redesign but haven’t quite made the commitment, this is why a responsive website is important in your relationship … [Read more...]

How to Dominate Local Search with Inbound Marketing

Sometimes, ranking locally in Google searches can be more challenging than trying to rank nationally. However, there's on trick you can try to push you above your competitors: Inbound marketing. This tactic can give your fire more fuel that will help you dominate local search. What is Local Search Marketing? Local search is the strategy and … [Read more...]

Content Distribution 101: Why, How and Where

Good content is not only informative, but also builds a relationship with your audience and customers. But how do you reach that audience? After all, content is only successful if it reaches the right people. That’s where smart content distribution comes in. Creating a strategy to send out information to the right audience on the right platform in … [Read more...]

How to Tell if a WordPress Plugin is Safe

WordPress is the most popular online publishing platform because of its adaptability and convenience. One of the key reasons why WordPress is so adaptable is that you can use plugins that allows your website to achieve certain functions. This can be anything from sliders to forms to e-Commerce - the possibilities (and plugins) are endless. However, … [Read more...]

10 Inbound Marketing Analytics to Watch

Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics.  This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy to … [Read more...]

The Step-By-Step Guide to Minneapolis Inbound Marketing

Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound … [Read more...]

Google My Business Pages and COVID-19: What’s Impacted

Most businesses have been impacted by the COVID-19 situation, and Google is no exception. While Google is still functional, they are restricting the number of employees in their offices at a time. This means that some Google My Business functions will be impacted. These are the changes, straight from Google:  Business Information Edits We will … [Read more...]

5 Web Hosting Myths Busted

When was the last time you thought about your website host? If you're like most people, it was either the first time you launched a new website or the last time your website went down. However, it pays to spare a few minutes' time to give your website hosting some thought. Knowing a bit about what to expect from your hosting service - as well as … [Read more...]

9 Critical Things To Do When Business is Slow

As we settle into the new normal, we all have to make adjustments. If your business is still up and running, you may find yourself with more downtime than before. Now is the perfect opportunity to be proactive and cross off some of those "someday" tasks that pile up. Read on for some ideas of time-consuming tasks that are critical to do when you … [Read more...]

Social Media Impressions vs. Reach: Which Matters More?

When we talk social media, we usually talk about impressions and reach. To the uninitiated, these terms sound interchangeable, but in the social media sphere there's a world of difference between them. So what are they exactly, and which one is more important? What are Impressions? Social media impressions are the total number of times your content … [Read more...]

How to Post COVID-19 Updates to Your Google My Business [VIDEO]

During these uncertain and rapidly-changing times, it's important to keep your customers informed so they can stay connected. If you want to keep everyone in the loop about your response to COVID-19 (Coronavirus) as it develops, Google has just added a few feature that makes that easier. Google My Business now has a special post type for COVID-19 … [Read more...]

How to Improve Your SEO with Inbound Marketing

It's common to fall into the trap of thinking of your website and your marketing as two separate entities - but they're actually much more closely linked. Your marketing fuels your website, keeping it a flywheel perpetually in motion.  Likewise, inbound marketing strengthens your website at the same time that it finds you new leads. You can … [Read more...]

Statement from BizzyWeb on the Coronavirus / COVID-19 pandemic

At BizzyWeb, the safety of our customers, employees and partners are paramount. Starting today, we are asking all of our customers to hold their regular meetings with us via web conference and for our employees to work remotely. This means our physical office is not open to guests at this time. However, this will not affect any of the service … [Read more...]

Title Tag Optimization: How to Write Titles that Search Engines Love

A rose by any other name may smell as sweet, but a title by any other name may be a stinker. Choosing the right title for your content is key if you want to be found online. Good title tags help you push your content further and improve your chances of ranking on Google. What is a Title Tag? Simply put, a title tag is the title that appears in … [Read more...]

Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic

This is a scary and uncertain time right now. As the current pandemic hits the US, many businesses are impacted. For some, this is a catastrophic disruption. For others, this is a minimal bump. For others still it's an uptick in business. With an uncertain future, it's natural to want to start cutting "non-essentials," which usually means marketing … [Read more...]

What’s the Difference Between Inbound and Outbound Marketing?

As marketers, we all want to generate more leads. However, there are so many different tactics for generating leads it can be hard to know where to begin. You may have heard about inbound and outbound marketing tactics: so...what are they? How are they different? And which tactic works better online?  What's the Difference Between Inbound Marketing … [Read more...]

14 Tools to Help You Transition to a Remote Workforce

Years ago, working remotely was rare. But now with changing technologies more and more companies are working and collaborating remotely. And when a pandemic or other disaster strikes, many companies are forced to have their teams stay home.  BizzyWeb has had a virtual workforce for over 10 years, and in that time we've tested just about every … [Read more...]

Who Uses Bing?

Since Bing launched in 2009, it's struggled to stand on its own and step out of the shadow of Google's massive web presence. While Google is still the most popular website globally, Bing is only the 25th most viewed site. Ouch. When Bing isn't forgotten, it's usually the butt of a joke. So...who is using Bing? Despite Google dominating search, … [Read more...]

How to Rank in Minneapolis with HubSpot Inbound Marketing

Struggling to rank for key terms in Minneapolis among your competition? Don't write off digital marketing - you just may not be using the right tactics. Inbound marketing helps your content stand out and improve your shot at ranking in Minneapolis. What is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...]

8 Inbound Marketing Examples You’ll Want to Try

The harsh truth is that your ideal customer doesn't care about your business. They don't care how long you've been in the industry. They don't want to see your awards. (Yet) What do they care about? They want value and answers to their questions. Instead of hearing about how great you are, they want your knowledge. If you provide them value, … [Read more...]

What is Inbound Marketing? [Free eBook]

Let's pretend for a moment that you own a sandwich shop. Which sounds like the better option for attracting new customers? A. Standing in front of your shop and shouting about how incredible your sandwiches are at any passers-by. B. Standing in front of your shop and offering food samples to passers-by. Most of us would choose option B. But … [Read more...]

On-Page SEO Steps [Free Checklist]

Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written.  What is On-Page SEO? Simply put, … [Read more...]

What is a Buyer Persona? (And How Do I Make One?)

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...]

How Often Should Your Company Blog?

You should already know by now how important blogging is for your online success, but just in case, I'll say it through cupped hands: BLOGGING. IS. SO. IMPORTANT. To date, it is the best way to refresh your website and rank on Google. It's also critical for reaching out to your audience. In 2020, blogging is no longer optional.  Knowing you need to … [Read more...]

What’s the Best Day to Send an Email?

Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them? Being strategic about send time can help you improve both your open rates and click through rates. Why is Email Important in … [Read more...]

How to Import Your Contacts Into HubSpot’s CRM

So, you took the plunge and signed up for HubSpot's free CRM...now what? Joining HubSpot is just the first step, the next is setting up your CRM. HubSpot's Knowledge Base breaks down every step of the onboarding process, but the most important is importing your contacts into HubSpot's CRM. If you're ready to get rolling, follow the steps below to … [Read more...]

Is Influencer Marketing Worth It?

Social media influencers are everywhere nowadays, with companies eager to throw money at them in exchange for some promotion. But does influencer marketing actually work? And is it worth it for your business? Whats is an Influencer? And What is Influencer Marketing? Influencer marketing taps into popular content creators in niche audiences to … [Read more...]

Why Does a Business Need a CRM System?

If your sales team relies on a web of spreadsheets, emails, sticky notes and handwritten notes, you already know how difficult it is to wrangle information. Wouldn't it be nice if everything just lived in one place that was easy to use?  What is a CRM? "CRM" refers to "customer relationship management" - and in the digital sphere, this means … [Read more...]

10 Web Design Trends in 2020 You’ll Want to Copy

If one thing is constant, it's change. As the decade draws to a close, we look ahead to 2020 and what the landscape of the web will look like. This year's predictions are based on 2019 trends, recent technology as well as the demographic shift of buyers moving into this new decade.  So, what will the web look like in 2020? Well, we think you'll … [Read more...]

2019 Trends in Digital Marketing (And What This Means for 2020)

As 2019 winds down, it's time to look back at the biggest digital marketing trends of the year. All of these trends will continue to play a part in 2020 and beyond. Topics, Not Keywords Google continues to become more and more sophisticated. The most recent update, Bert, slid in at the end of 2019 and will shape the future of content on the web. … [Read more...]

Is This the End of YouTube? What You Need to Know about COPPA

In September 2019, Google and YouTube made history for landing the largest COPPA fine ever - a whopping $170 million for allegedly violating child privacy.  Ouch. Because of the settlement, YouTube is scrambling to restructure how videos aimed at children serve up advertisements. YouTube announced that creators now need to label any … [Read more...]

How to Improve Your PPC Campaigns’ Performance

If your online ads are underperforming, first ask yourself: are you sabotaging yourself? Many business owners know they should be advertising online so they hurl unpolished ads into the void, and then are surprised when they don't get any activity.  Before you build a pay-per-click (PPC) campaign, let's go back to basics to make sure you're … [Read more...]

17 Funny Out-of-Office Emails for the Holidays

Note: This blog was originally published 12/24/2015, updated 11/29/2019. As 2019 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb … [Read more...]

20 Writing Prompts for Quick and Creative Emails

Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But creating a killer email isn't isn't as simple as pressing … [Read more...]

The Ultimate Guide to Hosting a Webinar

It seems like no matter where you look, someone is giving a webinar on something. From digital marketing to Hygge, there's a webinar for everything. If you want to try your hand at hosting a webinar, this guide is everything you need to start presenting.  Choose Your Subject Before you start, it's important that you create your … [Read more...]

What’s the Difference Between Digital Marketing and Inbound Marketing?

Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social … [Read more...]

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