Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog … [Read more...] about 5 Blog Content Writing Hacks for Digital Marketing
Finding your perfect customer is crucial to your marketing and website. But how do you find them? The answer is by mapping out your customer journey. This is the path that your ideal customer takes from lead all the way to sale. This allows you to know exactly where your customer is searching online and how to create content to answer their … [Read more...] about How to Create a Customer Journey Map [Free Template]
Your website is the most important online sales tool you have - unfortunately, it's often also the most neglected. If you aren't seeing online leads like you'd hoped, it's time to re-evaluate. Your website might be showing your signs that it needs help, without you even realizing. These five errors are the most common reasons why a website isn't … [Read more...] about 5 Signs Your Website Isn’t Working (And How to Fix It)
Getting more leads is usually the goal of any marketing program, but how to get those leads is the million dollar question. A highly effective approach is to combine inbound marketing and pay-per-click advertising (PPC) to get the maximum amount of high-quality leads. What is Inbound Marketing? Inbound … [Read more...] about How to Use PPC to Supercharge Your Inbound Marketing
Not every website is the same, but every good website has a few things in common. No matter what your business or what your website looks like, every website needs these 10 things in order to be successful. 1. Consistent Structure There are a few places where you can let your originality shine through, but your site's navigation isn't one of … [Read more...] about 10 Things Every Website Needs
Listen to article Moving requires careful planning, a lot of coordination and a tremendous amount of heavy lifting - this is true whether you're moving to a new home or moving your website to a new platform. If you're considering making the switch from WordPress to HubSpot, you might be concerned that the migration will harm your SEO. … [Read more...] about How to Migrate Your Website from WordPress to HubSpot Without Harming SEO
Your website must stay current to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks by providing changes throughout the year instead of in one … [Read more...] about 10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design
How do you find what you're looking for online? Would you type into Google: "floral plants with petals for purchase" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an … [Read more...] about How to do Keyword Research (And Why It Matters)
Google recently made waves when they announced that the new Google Analytics, among another changes, will no longer report on bounce rates. The announcement sparked a fierce debate in the online marketing community: to count a bounce, or not to count a bounce? As bounce rate is one of the metrics we report on at BizzyWeb, we wanted to break … [Read more...] about Is Bounce Rate Relevant to SEO in 2021?
If you've spent any time online looking into marketing tools, you've probably seen HubSpot come up in search results and blogs. They bill themselves as an all-in-one marketing tool, but what is HubSpot exactly? And is it worth the money? Today we're going to break down what HubSpot is, what tools it provides and how it can grow your business. Full … [Read more...] about What is HubSpot and How Can It Help Grow My Business?
As technology has evolved, the power of search has gone mobile. Today, users can tap into Google and other search engines from their phone - and now without having to physically tap in. Voice search has become huge on both smartphones and smart speakers like Google Home, Amazon Echo and Apple HomePod. Increasingly, website searchers are … [Read more...] about How Do I Optimize My Website for Voice Search?
Your website is the first impression many people have of your business, so it's important to ensure that it's a good one. Choosing the right content management system (CMS) is a crucial step when building your website. There's no shortage of options available, but we'll be taking a look at HubSpot's Content Management System (CMS) and why it … [Read more...] about 8 Reasons Why You Should Build Your Website in HubSpot
You may be setting your website up for failure without even knowing it. Many business owners make these common mistakes with their website that kills their conversions and success. Are you guilty of some of these website blunders? 7 Horrible Mistakes You're Making with Your Website 1. Your website loads too slowly Visitors are only willing to … [Read more...] about 7 Horrible Mistakes You’re Making with Your Website
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)
The ultimate goal of almost every website is to get people to do something. Whether you want them to buy a product, fill out a form or pick up the phone, getting them to take that action can prove a massive challenge. It's even more challenging when your site isn't set up to generate leads. If you're not getting the leads you want out of your … [Read more...] about How to Get More Leads from Your Website
Quick - you only have a few seconds to capture your readers' attention! One of the first things readers ever see is your headline. It can make or break their decision to read your blog. Avoid humdrum headlines by following these tips for creating captivating headlines that command attention. Must-Follow Headline Guidelines Before we get into some … [Read more...] about How to Write a Catchy Headline for Blogs
Running an inbound marketing campaign is a daunting task: trying to get your boss to buy in is another. Inbound marketing campaigns have the potential to be incredibly rewarding, but it can be tricky to convince a numbers-minded boss that it's worth the effort. One way to argue your case is being able to track a specific return-on-investment … [Read more...] about How to Track Inbound Marketing ROI
SEO is a complex, extensive and tricky process. Experts constantly have to stay on top of the latest research to successfully rank online. As of 2021, there are a few core rules to follow for SEO to give your website the best chance at ranking online. Give these 12 tips a try and give your website a boost in traffic. 1. Understand Search … [Read more...] about 12 Must-Follow SEO Tips for Your Digital Marketing
Digital marketing doesn't come easy. It takes a lot of time to research, develop and build. When you don't see tangible results coming from all that work, it's demoralizing enough to give up on it altogether. It's a cliche but it's true: successful digital marketing is about working smarter, not harder. If you're spinning the wheel in the wrong … [Read more...] about Grade Your Digital Marketing [Free Quiz]
Google's knowledge panel - aka the block that appears in the right of some search results - has become more and more common in search queries. Many businesses view it as a status symbol of sorts - a stamp of prestige and recognition. But what is a knowledge panel, why does it matter and how do you get one? What is a Knowledge Panel? A knowledge … [Read more...] about How to Get a Knowledge Panel on Google
Often when clients come to us for SEO work, we hear the same request:"I want to rank on the first page."This is a seemingly simple request, but once you start to unravel it, it becomes very complicated.What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing strategy … [Read more...] about SEO: Expectations vs Reality
We know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt...it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media marketing is really working, or if it's just a big waste of time. Luckily, you can attach a Return on Investment … [Read more...] about How to Tell if Your Social Media Marketing is Working
Content is the core of everything online - it's what we read, view or watch. Content is also critical for digital marketing, inbound marketing and web design. However, creating a content strategy is also daunting. A great place to start is with a content audit. Access Now: Content Tracker [Free Template] Why is Content Important? SEO (search … [Read more...] about How to Do a Digital Marketing Content Audit [Free Template]
When it comes to digital marketing, one of the first questions any organization has to ask themselves is whether or not to handle it in-house or outsource. There are pros and cons to both approaches, and it can be hard to know which is the right way to go. This blog will highlight some of the pros and cons of hiring a full-time employee (FTE) or a … [Read more...] about Should You Hire a FTE or a Digital Marketing Agency?
Great online advertising drives leads and allows you to reach all your goals. Ads are a good tool for building short term traffic, getting the word out on events, sales and promos...but they also come with a price tag. How to run a successful ad campaign and balance your spending budget with ROI is a challenging task. Use these tips to run a … [Read more...] about How to Run a Successful Ad Campaign for Digital Marketing
We’re all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic. Stories unite us. They define us. There’s a reason why stories like the Iliad and Paradise Lost are still … [Read more...] about How to Write Epic Content
Google My Business is one way to get your business seen online. It's a free tool that can give your customers fast answers to the most common questions, enriching their experience before they ever visit your site or connect. It is an important feature for local search and often your opportunity to make a good first impression on the search engine … [Read more...] about How Google My Business Affects SEO and Digital Marketing
How do customers find you online? For most, it starts with a search in Google. For that reason, it’s critical to ensure that your information in Google is up-to-date and accurate. One of the best ways to do this is by using Google My Business. What Is Google My Business? If you’ve spent any time online, you’ve probably stumbled across Google My … [Read more...] about What is Google My Business?
I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some … [Read more...] about Do Blog Comments Help SEO and Digital Marketing?
Many manufacturing companies struggle with digital marketing. It's difficult to draw in business when you're not selling a product someone can buy directly from your website and when your sales process is long. Additionally, it can be hard to stand out among the crowd when all your competitors are doing the same thing. For manufacturers, inbound … [Read more...] about The Beginner’s Guide to Inbound Marketing for Manufacturers
Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are 5 easy … [Read more...] about 5 Easy Inbound Marketing Ideas
What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following:Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or sharesThese … [Read more...] about The Anatomy of a Successful Social Media Post
What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below:Open Rate above industry averages Click Rate above industry averages The main … [Read more...] about The Anatomy of a Successful Email
If there's one topic we get the most questions about from our clients, it's definitely Google My Business. And understandably! Google My Business is notoriously confusing and hard to use (sorry Google!). You might not even know what Google My Business is, but you've definitely seen it action:A Google My Business listing helps you show up in … [Read more...] about How to Update Your Google My Business Listing
Social media marketing is a critical part of every digital marketing strategy. Unfortunately, it's also a time-consuming one. Social media is often an area of marketing that gets left by the wayside when business is busy. One way you can prevent your social media activity from grinding to a halt is by setting up social media automation. These … [Read more...] about How to Automate Your Social Media