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Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them? Being strategic about send time can help you improve both your open rates and click through rates. Why is Email Important in … [Read more...]
How to Import Your Contacts Into HubSpot’s CRM
So, you took the plunge and signed up for HubSpot's free CRM...now what? Joining HubSpot is just the first step, the next is setting up your CRM. HubSpot's Knowledge Base breaks down every step of the onboarding process, but the most important is importing your contacts into HubSpot's CRM. If you're ready to get rolling, follow the steps below to … [Read more...]
Is Influencer Marketing Worth It?
Social media influencers are everywhere nowadays, with companies eager to throw money at them in exchange for some promotion. But does influencer marketing actually work? And is it worth it for your business? Whats is an Influencer? And What is Influencer Marketing? Influencer marketing taps into popular content creators in niche audiences to … [Read more...]
Why Does a Business Need a CRM System?
If your sales team relies on a web of spreadsheets, emails, sticky notes and handwritten notes, you already know how difficult it is to wrangle information. Wouldn't it be nice if everything just lived in one place that was easy to use? What is a CRM? "CRM" refers to "customer relationship management" - and in the digital sphere, this means … [Read more...]
10 Web Design Trends in 2020 You’ll Want to Copy
If one thing is constant, it's change. As the decade draws to a close, we look ahead to 2020 and what the landscape of the web will look like. This year's predictions are based on 2019 trends, recent technology as well as the demographic shift of buyers moving into this new decade. So, what will the web look like in 2020? Well, we think you'll … [Read more...]
2019 Trends in Digital Marketing (And What This Means for 2020)
As 2019 winds down, it's time to look back at the biggest digital marketing trends of the year. All of these trends will continue to play a part in 2020 and beyond. Topics, Not Keywords Google continues to become more and more sophisticated. The most recent update, Bert, slid in at the end of 2019 and will shape the future of content on the web. … [Read more...]
Is This the End of YouTube? What You Need to Know about COPPA
In September 2019, Google and YouTube made history for landing the largest COPPA fine ever - a whopping $170 million for allegedly violating child privacy. Ouch. Because of the settlement, YouTube is scrambling to restructure how videos aimed at children serve up advertisements. YouTube announced that creators now need to label any … [Read more...]
How to Improve Your PPC Campaigns’ Performance
If your online ads are underperforming, first ask yourself: are you sabotaging yourself? Many business owners know they should be advertising online so they hurl unpolished ads into the void, and then are surprised when they don't get any activity. Before you build a pay-per-click (PPC) campaign, let's go back to basics to make sure you're … [Read more...]
17 Funny Out-of-Office Emails for the Holidays
Note: This blog was originally published 12/24/2015, updated 11/29/2019. As 2019 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb … [Read more...]
20 Writing Prompts for Quick and Creative Emails
Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But creating a killer email isn't isn't as simple as pressing … [Read more...]
The Ultimate Guide to Hosting a Webinar
It seems like no matter where you look, someone is giving a webinar on something. From digital marketing to Hygge, there's a webinar for everything. If you want to try your hand at hosting a webinar, this guide is everything you need to start presenting. Choose Your Subject Before you start, it's important that you create your … [Read more...]
What’s the Difference Between Digital Marketing and Inbound Marketing?
Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social … [Read more...]
How to Plan a Holiday Marketing Strategy
The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage - that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays. Now is the time to start planning your holiday marketing strategy. Here's how to get started. Make a Plan Holiday … [Read more...]
What are SERP Features? And Why Do They Matter?
A SERP Feature is a result in a Search Engine Page (SERP) that is not a traditional search result. The purpose behind SERP Features are to provide specialized results so that a user doesn't need to click away from Google to have their question answered. The Types of SERP Features There are several different types of SERP Features that you can … [Read more...]
How Do I Optimize My Website for Voice Search?
As voice search grows in popularity, many marketers are struggling to show up in voice search. Optimizing a page or blog post for voice over traditional searches comes with its own host of requirements. If you want to employ voice search SEO on your website, here are some tips to get you started. 1. PageSpeed What do all the top voice search … [Read more...]
Create a Persona in 5 Minutes [Free Download]
![tiled photos of random people with text overlaid that says "create a persona in 5 minutes [free download]"](https://bizzyweb.com/wp-content/uploads/2019/09/Persona_468x2880-300x185.png)
Are your marketing efforts falling short of where you would like? Before deciding marketing isn't worth it, ask yourself: "Am I targeting the right people?" Any good marketing campaign begins with buyer personas. With our new ebook, How to Create Buyer Personas For Your Business, we give you the tools you need to create your own personas. This … [Read more...]
How to Calculate Marketing ROI [Free Formula]
![calculator on yellow background with text overlaid that says "how to calculate marketing ROI [free formula]"](https://bizzyweb.com/wp-content/uploads/2019/09/Calculate_468x2880-300x185.png)
One of the most common struggles marketers face is communicating the value of their efforts. How many times have you heard "But what am I getting out of this?" from your boss? Attaching a return on investment (ROI) to digital marketing is often challenging, but a good way to communicate value to more dollar-minded bosses. What is Marketing … [Read more...]
7 Horrible Mistakes You’re Making with Your Website
You may be setting your website up for failure without even knowing it. Many business owners make these common mistakes with their website that kills their conversions and success. Are you guilty of some of these website blunders? 7 Horrible Mistakes You're Making with Your Website Your website loads too slowly - Visitors are only willing to … [Read more...]
Google My Business Changes May Impact Your Page
Early in September, Google began rolling out changes to Google My Business that may impact your page. They announced that they are removing distance-based service areas from all Google My Business profiles. How Do I Know if This Impacts My Page? You may have received an email from Google with the subject line of: “[Business name], review … [Read more...]
20 Years of BizzyWeb: A Look Back
Happy birthday to us! This year, BizzyWeb turns 20. Here's a look back at where we've been: Thank you to everyone who has supported us on our journey. Here's to 20 and more years of BizzyWeb! * * * Let's Talk Don’t worry, we’re not asking you to commit to anything. We just want to talk and see what we can do to help you Generate Buzz … [Read more...]
What I Wish I Knew a Year Ago About Growth-Driven Design
You may have noticed that Growth-Driven Design (GDD) has taken over BizzyWeb. Our latest webinars, our most recent blogs and a good chunk of our social media posts have been spent fawning over this new methodology. I would be lying if I said that my relationship with GDD has always been so rosy. Like any new process, it takes some time to iron out … [Read more...]
How to Set SMART Goals [Free Template]
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You've heard the old adage "work smarter, not harder." Be honest: how often does that actually apply to your marketing efforts? We know as marketers that we should be strategic, but when we're bogged down in the minutia of every day we often end up working harder than we need to be. The best way to save yourself effort down the line is to start … [Read more...]
How to Get More Traffic to Your Website
If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when … [Read more...]
The Best Growth Hacks for 2020
"Hacking" conjures to mind the image of someone dressed in all black, furiously typing away at a keyboard. But hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth. That's where growth hacking comes in. What is Growth Hacking? The original term "growth hacking" was coined by startup advisor … [Read more...]
How to Convince Your Boss to Choose GDD Over Traditional Web Design
For those of us in the trenches of marketing and web design every day, it's easy to see the benefit of new technologies. But it's sometimes difficult to communicate those benefits to the boss writing the check. If you know that your website strategy needs to change but aren't sure how to convince your boss to try a new system, this guide will give … [Read more...]
Growth-Driven Design for the Manufacturing Industry
In the manufacturing industry, having a functional, beautiful website has historically been an afterthought. It was a "nice thing to have" but not a priority. However, with the rise of smaller shops and more tech-savvy customers, a functional manufacturing website is now a necessity. But why does it have to be such a headache to redesign a … [Read more...]
Why Growth-Driven Web Design Can Improve Your Sales Process
Your website should be your best salesperson. Is that true for your current website? If your website isn't bringing you consistent quality leads, it's time to try a new approach. What is Growth-Driven Web Design (GDD)? A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. … [Read more...]
How to Improve Your SEO with Growth-Driven Web Design
Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to … [Read more...]
Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design
Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three … [Read more...]
10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design
Online, your business must stay relevant to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. In a Growth-Driven Web Design approach, websites are … [Read more...]
5 Signs It’s Time to Break Up With Your Marketing Agency
It's not you, it's me. No, wait....actually it is you. Sometimes a relationship can seem perfect on the outside, but it's a toxic mess behind the scenes. This is true for agency-client relationships as well. Is your agency giving you what you need? You may not know it, but it may be time to break up. Look for these signs that there's trouble in … [Read more...]
10 Inbound Marketing Analytics to Watch
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillars of inbound marketing are analytics - the data you examine to see how well you're performing. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with … [Read more...]
Google vs Facebook: Where Should I Run Ads?
You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are … [Read more...]
What Is Growth-Driven Web Design? (And Why You Should Care)
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website … [Read more...]
How to Use Instagram for B2B Marketing
Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use … [Read more...]
Why Search Intent Optimization is as Important as SEO
How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos? What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that instead? This … [Read more...]
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