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You may have noticed that Growth-Driven Design (GDD) has taken over BizzyWeb. Our latest webinars, our most recent blogs and a good chunk of our social media posts have been spent fawning over this new methodology. I would be lying if I said that my relationship with GDD has always been so rosy. Like any new process, it takes some time to iron out … [Read more...]
How to Set SMART Goals [Free Template]
![people on a mountain cheering with text overlaid that says "how to set SMART goals [free template]"](https://bizzyweb.com/wp-content/uploads/2019/09/SmartGoals_468x2880-300x185.png)
You've heard the old adage "work smarter, not harder." Be honest: how often does that actually apply to your marketing efforts? We know as marketers that we should be strategic, but when we're bogged down in the minutia of every day we often end up working harder than we need to be. The best way to save yourself effort down the line is to start … [Read more...]
How to Get More Traffic to Your Website
If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when … [Read more...]
The Best Growth Hacks for 2020
"Hacking" conjures to mind the image of someone dressed in all black, furiously typing away at a keyboard. But hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth. That's where growth hacking comes in. What is Growth Hacking? The original term "growth hacking" was coined by startup advisor … [Read more...]
How to Convince Your Boss to Choose GDD Over Traditional Web Design
For those of us in the trenches of marketing and web design every day, it's easy to see the benefit of new technologies. But it's sometimes difficult to communicate those benefits to the boss writing the check. If you know that your website strategy needs to change but aren't sure how to convince your boss to try a new system, this guide will give … [Read more...]
Growth-Driven Design for the Manufacturing Industry
In the manufacturing industry, having a functional, beautiful website has historically been an afterthought. It was a "nice thing to have" but not a priority. However, with the rise of smaller shops and more tech-savvy customers, a functional manufacturing website is now a necessity. But why does it have to be such a headache to redesign a … [Read more...]
Why Growth-Driven Web Design Can Improve Your Sales Process
Your website should be your best salesperson. Is that true for your current website? If your website isn't bringing you consistent quality leads, it's time to try a new approach. What is Growth-Driven Web Design (GDD)? A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. … [Read more...]
How to Improve Your SEO with Growth-Driven Web Design
Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to … [Read more...]
Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design
Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three … [Read more...]
10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design
Online, your business must stay relevant to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. In a Growth-Driven Web Design approach, websites are … [Read more...]
5 Signs It’s Time to Break Up With Your Marketing Agency
It's not you, it's me. No, wait....actually it is you. Sometimes a relationship can seem perfect on the outside, but it's a toxic mess behind the scenes. This is true for agency-client relationships as well. Is your agency giving you what you need? You may not know it, but it may be time to break up. Look for these signs that there's trouble in … [Read more...]
10 Inbound Marketing Analytics to Watch
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillars of inbound marketing are analytics - the data you examine to see how well you're performing. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with … [Read more...]
Google vs Facebook: Where Should I Run Ads?
You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are … [Read more...]
What Is Growth-Driven Web Design? (And Why You Should Care)
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website … [Read more...]
How to Use Instagram for B2B Marketing
Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use … [Read more...]
Why Search Intent Optimization is as Important as SEO
How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos? What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that … [Read more...]
How to Create Inbound Marketing Campaigns that Convert
Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing … [Read more...]
How to Build Eyeball-Worthy Emails
Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command … [Read more...]
5 Ways You’re Sabotaging Your Landing Pages
Landing pages are the bread-and-butter of inbound marketing. But most landing pages are a burnt piece of toast. It's easy to create landing pages, but creating landing pages that convert is much more of a challenge. There are some basic mistakes that sabotage your landing pages before they ever have a chance to be successful. If your landing pages … [Read more...]
Walking the Buyer’s Journey
In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...]
What is a Buyer Persona? (And How Do I Make One?)
Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...]
How to Set SMART Marketing Goals in 5 Steps
It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals. Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...]
The Only Inbound Marketing Campaign Checklist You’ll Ever Need
Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...]
What is Inbound Marketing and Why You Should Care
Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers and … [Read more...]
Google+ Is Shutting Down – Here’s What You Need to Do
It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that … [Read more...]
SEO: Expectations vs Reality
Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing … [Read more...]
5 Easy Inbound Marketing Ideas
Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are some … [Read more...]
An Introduction to Growth-Driven Design in Minneapolis
Your website is your biggest marketing asset, and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located in Minneapolis, and more. It’s also your best “salesperson” - or should be. Research by HubSpot indicates that a prospect has already moved … [Read more...]
How to Improve Your SEO with Inbound Marketing
It's common to fall into the trap of thinking of your website and your marketing as two separate entities - but they're actually much more closely linked. Your SEO strategy and Inbound Marketing strategy could be the perfect couple, if you know how to bring them together. Bringing SEO to Inbound With Keywords “Florists near me” is example of … [Read more...]
The Step-By-Step Guide to Minneapolis Inbound Marketing
Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound … [Read more...]
How Google Ranks Websites
Ever wonder exactly how Google analyzes every website and ranks it? Behind their incredibly complex (and secret) algorithm are a few surprisingly basic tenants that dictate all website rankings. Google recently shared their approach to search engine optimization (SEO) on their Think With Google blog, and it's a great time to make sure your … [Read more...]
How to Use Facebook Ads with Inbound Marketing
Facebook, I'd like you to meet inbound. I think you two will really hit it off. Facebook ads are a great way to quickly get your business in front of many new people, but if you aren't strategic, you might as well just kiss all your money goodbye. Integrating your Facebook ads with an inbound marketing strategy is an easy way to see better … [Read more...]
Why Email is More Important Than Ever in 2019
Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks. ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a … [Read more...]
How to Use Clickbait (Without Being Annoying)
He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook: "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...]
How to Write an Effective LinkedIn Bio
We all dread the necessary-but-boring tasks. Mowing the lawn, waiting in line at the DMV...writing your LinkedIn Bio. You know you should write it, but it's so easy to just copy and paste your resume. I see your fingers hovering over Ctrl + C. Before you settle on "good enough," try these LinkedIn bio writing tips. The beauty of a LinkedIn Bio is … [Read more...]
What the Most Searched Words of 2018 Tell Us About Consumers in 2019
While the rest of the country waits for the ball to drop on New Year's Day, we at BizzyWeb anxiously await another end-of-the-year-event: Google's Most Searched Words. Each year, Google looks back at the top search trends and we couldn't be more excited. Besides being really, really cool (in our professional opinion) the top searched terms tell us … [Read more...]
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