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Learning how to create and bid for ads online is a daunting process - which is why so many business owners rely on marketing companies to create their online ads for them. But it's also useful to peek behind the curtain and understand how to create an online ad bidding strategy. Today we'll cover the two most popular online ad platforms - Facebook … [Read more...] about Tips for Creating an Online Ad Bidding Strategy
How to (Legally) Find and Use Images on Social Media
Many business owners mistakingly think that they can use any photos they find online - after all, Google is free so shouldn't any photo on Google be free? Using photos that you don't have the rights to opens you up to copyright violation, which comes with a hefty legal fee. A picture is worth a thousand words, but is it worth $30,000 - $150,000 in … [Read more...] about How to (Legally) Find and Use Images on Social Media
How Important are Page One Search Results?
We've all heard it before - ranking on page one of Google is the most important. But how true is that statement? And why is page one so critical? How Important is Page One? Telenicks conducted a survey to see how users search online. They found that only 6.6% of users are willing to go to the second page (or beyond on a Google search). They also … [Read more...] about How Important are Page One Search Results?
10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design
Online, your website must stay current to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. What is Growth-Driven Web Design? Growth-Driven Web Design … [Read more...] about 10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design
How to Write an Effective LinkedIn Bio
We all dread the necessary-but-boring tasks. Mowing the lawn, waiting in line at the DMV...writing your LinkedIn Bio. You know you should write it, but it's so easy to just copy and paste your resume. I see your fingers hovering over Ctrl + C. Before you settle on "good enough," try these LinkedIn bio writing tips. The beauty of a … [Read more...] about How to Write an Effective LinkedIn Bio
How to Generate and Automate Leads with Inbound Marketing
Generating leads and engaging with customers requires a bit of a time commitment. However, there are ways to streamline your leads and automated your follow-up. Read on to learn about how to generate and automate leads in your inbound marketing campaign. What is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about How to Generate and Automate Leads with Inbound Marketing
Why Growth-Driven Web Design Can Improve Your Sales Process
Your website should be your best salesperson, but is that true for your current website? If your website isn't bringing you consistent quality leads, it's time to try a new approach. Growth-Driven Web Design can improve your sales process by increasing the number of leads from your site and streamlining how leads are transferred from your website … [Read more...] about Why Growth-Driven Web Design Can Improve Your Sales Process
What is Conversion Rate Optimization?
Conversions - can't live with them, can't live without them. Conversions are form fills, phone calls, product purchases - any tangible action someone takes on your website that sets them on the path of becoming a customer. However, conversions are also a tricky beast to master. This is where conversion rate optimization comes into play. What is a … [Read more...] about What is Conversion Rate Optimization?
What Is Growth-Driven Web Design? (And Why You Should Care)
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)
5 Advantages of an Inbound Website Redesign
Does your website convert the way you hoped it would? If the answer is a resounding "no," the reason why may be simple: your website isn't speaking to your audience. Customers are more empowered than ever and don't like being talked down to. Worse, if your website ONLY offers them the option to contact you and no content before, you're missing out … [Read more...] about 5 Advantages of an Inbound Website Redesign
The 10 Most Important Website Metrics to Track in 2020
Because the internet and user behavior constantly changes, your website has to adapt just as frequently to keep up. What doesn’t change is the need to measure your website’s performance. However, the specific metrics you want to measure change over time as the internet continuously evolves. If you’re not sure what metrics are the most critical to … [Read more...] about The 10 Most Important Website Metrics to Track in 2020
Top 3 Reasons You Need Growth-Driven Design
2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design … [Read more...] about Top 3 Reasons You Need Growth-Driven Design
An Introduction to Growth-Driven Design in Minneapolis
Your website is your biggest marketing asset and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located and more. It’s also your best “salesperson” - or should be. That is why our approach to building websites needs to change to make sure we're … [Read more...] about An Introduction to Growth-Driven Design in Minneapolis
How to Boost Company Morale in Times of Uncertainty
2020: what a year....and it's only halfway over. This year has been full of new experiences and challenges. We don't know what the second half of the year will hold, but at BizzyWeb we've discovered how important it is to stay connected remotely. During times of uncertainty, it's important to have the support of your colleagues. In times like this, … [Read more...] about How to Boost Company Morale in Times of Uncertainty
5 Signs Your Website Isn’t Working (And How to Fix It)
Your website is the most important online sales tool you have - unfortunately, it's often also the most neglected. If you aren't seeing online leads like you'd hoped, it's time to re-evaluate. Why Your Website Isn't Working 1. It's Not Mobile Responsive If your site can’t be read easily on smart phones and tablets, that’s a huge red flag. … [Read more...] about 5 Signs Your Website Isn’t Working (And How to Fix It)
What’s the difference between SEO and PPC?
When you first begin your digital marketing strategy, you'll be met with a world of new terminology. What does organic traffic mean? For that matter what is the difference between SEO and PPC? Determining how to best spend your time and money begins with understanding these terms and how they influence your customers and impact your … [Read more...] about What’s the difference between SEO and PPC?
5 Inbound Marketing Mistakes You’re Probably Making
Inbound marketing success is not guaranteed by following a one-size fits all formula. A certain level of trial and inevitable error is necessary to find the right fit for each company, as well as remain agile when there are updates and ranking changes. But there are still some common mistakes that companies make when they first begin inbound … [Read more...] about 5 Inbound Marketing Mistakes You’re Probably Making
5 Pre-Made Personas to Kickstart Your Digital Marketing
Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing
5 Places to Advertise Online (That Aren’t Facebook, Google or Amazon)
While PPC marketing budgets are largely spent on Google, Facebook, and Amazon, there are effective alternatives for ad spending. Diverting a portion of your online marketing budget to opportunities outside of the big three can expand your reach and build awareness of your capabilities. Here are five options for your ad buy to stretch your budget … [Read more...] about 5 Places to Advertise Online (That Aren’t Facebook, Google or Amazon)
10 Tips to Make Your Webinars Better
Webinars are an important marketing asset to generate leads and establish you as a subject matter expert. But great webinars don't just happen. Webinars are an exhausting marketing asset, from planning to execution, and employed as strategic content later on. These 10 tips on best practices will take your webinar from good to great. Tip 1: Create … [Read more...] about 10 Tips to Make Your Webinars Better
Cyberbullying: Protect Yourself, Your Family and Your Business
What You Should Know About Cyberbullying and Small Businesses Online, safety is key. You browse the internet with anti-virus programs, avoid suspicious email attachments and guard your personal information. But a quick click away or a program can’t protect you from the greatest online threat: cyberbullying. But what should you do when you encounter … [Read more...] about Cyberbullying: Protect Yourself, Your Family and Your Business
Why Manufacturers Need a Responsive Website
In manufacturing, precision and attention to detail are must-haves. The same is true with your website. What first impression does your website give? Is it modern and responsive, or outdated and clunky? If you have considered a website redesign but haven’t quite made the commitment, this is why a responsive website is important in your relationship … [Read more...] about Why Manufacturers Need a Responsive Website
How to Dominate Local Search with Inbound Marketing
Sometimes, ranking locally in Google searches can be more challenging than trying to rank nationally. However, there's on trick you can try to push you above your competitors: Inbound marketing. This tactic can give your fire more fuel that will help you dominate local search. What is Local Search Marketing? Local search is the strategy and … [Read more...] about How to Dominate Local Search with Inbound Marketing
Content Distribution 101: Why, How and Where
Good content is not only informative, but also builds a relationship with your audience and customers. But how do you reach that audience? After all, content is only successful if it reaches the right people. That’s where smart content distribution comes in. Creating a strategy to send out information to the right audience on the right platform in … [Read more...] about Content Distribution 101: Why, How and Where
How to Tell if a WordPress Plugin is Safe
WordPress is the most popular online publishing platform because of its adaptability and convenience. One of the key reasons why WordPress is so adaptable is that you can use plugins that allows your website to achieve certain functions. This can be anything from sliders to forms to e-Commerce - the possibilities (and plugins) are endless. However, … [Read more...] about How to Tell if a WordPress Plugin is Safe
10 Inbound Marketing Analytics to Watch
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy … [Read more...] about 10 Inbound Marketing Analytics to Watch
The Step-By-Step Guide to Minneapolis Inbound Marketing
Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound … [Read more...] about The Step-By-Step Guide to Minneapolis Inbound Marketing
Google My Business Pages and COVID-19: What’s Impacted
Most businesses have been impacted by the COVID-19 situation, and Google is no exception. While Google is still functional, they are restricting the number of employees in their offices at a time. This means that some Google My Business functions will be impacted. These are the changes, straight from Google: Business Information Edits We will … [Read more...] about Google My Business Pages and COVID-19: What’s Impacted
5 Web Hosting Myths Busted
When was the last time you thought about your website host? If you're like most people, it was either the first time you launched a new website or the last time your website went down. However, it pays to spare a few minutes' time to give your website hosting some thought. Knowing a bit about what to expect from your hosting service - as well as … [Read more...] about 5 Web Hosting Myths Busted
9 Critical Things To Do When Business is Slow
As we settle into the new normal, we all have to make adjustments. If your business is still up and running, you may find yourself with more downtime than before. Now is the perfect opportunity to be proactive and cross off some of those "someday" tasks that pile up. Read on for some ideas of time-consuming tasks that are critical to do when you … [Read more...] about 9 Critical Things To Do When Business is Slow
Social Media Impressions vs. Reach: Which Matters More?
When we talk social media, we usually talk about impressions and reach. To the uninitiated, these terms sound interchangeable, but in the social media sphere there's a world of difference between them. So what are they exactly, and which one is more important? What are Impressions? Social media impressions are the total number of times your content … [Read more...] about Social Media Impressions vs. Reach: Which Matters More?
How to Post COVID-19 Updates to Your Google My Business [VIDEO]
During these uncertain and rapidly-changing times, it's important to keep your customers informed so they can stay connected. If you want to keep everyone in the loop about your response to COVID-19 (Coronavirus) as it develops, Google has just added a few feature that makes that easier. Google My Business now has a special post type for COVID-19 … [Read more...] about How to Post COVID-19 Updates to Your Google My Business [VIDEO]
How to Improve Your SEO with Inbound Marketing
It's common to fall into the trap of thinking of your website and your marketing as two separate entities - but they're actually much more closely linked. Your marketing fuels your website, keeping it a flywheel perpetually in motion. Likewise, inbound marketing strengthens your website at the same time that it finds you new leads. You can … [Read more...] about How to Improve Your SEO with Inbound Marketing
Statement from BizzyWeb on the Coronavirus / COVID-19 pandemic
At BizzyWeb, the safety of our customers, employees and partners are paramount. Starting today, we are asking all of our customers to hold their regular meetings with us via web conference and for our employees to work remotely. This means our physical office is not open to guests at this time. However, this will not affect any of the service … [Read more...] about Statement from BizzyWeb on the Coronavirus / COVID-19 pandemic
Title Tag Optimization: How to Write Titles that Search Engines Love
A rose by any other name may smell as sweet, but a title by any other name may be a stinker. Choosing the right title for your content is key if you want to be found online. Good title tags help you push your content further and improve your chances of ranking on Google. What is a Title Tag? Simply put, a title tag is the title that appears in … [Read more...] about Title Tag Optimization: How to Write Titles that Search Engines Love
Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic
This is a scary and uncertain time right now. As the current pandemic hits the US, many businesses are impacted. For some, this is a catastrophic disruption. For others, this is a minimal bump. For others still it's an uptick in business. With an uncertain future, it's natural to want to start cutting "non-essentials," which usually means marketing … [Read more...] about Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic
