Social media is an important part of business; this has become a well-known fact over the past 5 years. What isn’t exactly common knowledge, though, is how to track growth on different social channels. It sounds like an overwhelming and time-consuming task, but after reading this blog you’ll be ready to track your social presence.
According to a post on Moz.com by Jennita Lopez, Director of Community at Moz, there are only 5 social metrics you need to pay attention to.
- Conversation rate – The amount of comments your posts are getting
- Amplification rate – The amount of shares your posts are getting
- Applause rate – The amount of people that like your posts
- Economic value – The value each follower
- Relative Engagement Rates – Average number of conversations per post, per follower
Other numbers that are gathered show what you’ve already done, so have nothing to do with your results. The numbers that show how many posts you’ve made and when are helpful, though, to track what you’ve done in the past and whether or not you should change your tactics.
With your 5 metrics that you’re paying attention to when you gather data, you can then determine your baseline. From there, you can set your company’s goals for social growth. By now, you’re probably wondering how to gather and organize all of that data. Well, you don’t need to hire a new employee to analyze your social data all day long. Jennita uses TrueSocialMetrics, online software that gathers all of the data for you! You can look at your results weekly and monthly to see how close you are to reaching your goals and adjust your efforts accordingly.
(Want to learn more about Analytics? Tune in to Buzz Builders on Wednesday at noon CT for a primer on Google Analtyics!)
Are you ready to implement an online marketing plan to increase your social presence? BizzyWeb is a Minneapolis based online marketing and web development company. We specialize in creating websites that act as a central hub for all of your social media channels, helping you generate Buzz without getting stung; all from one place! To see where you could be putting more effort into your online presence, request your FREE Buzz Report today! Connect with us on Facebook, LinkedIn, Twitter, and Google+!