Does it seem like there is no rhyme or reason to what people “like”, engage in, and click on in Facebook? Online marketing should be executed just like any marketing plan, in a well-thought out and strategic way. So, in an effort to help you use your time as efficiently as possible, we wanted to share some information we got from an Info-graphic posted on December 2nd on Alltop.
Advertising your business on Facebook is going to be different than any other campaign you’ve executed. Customers are in a different mindset, you must react differently, and your efforts should be interactive.
Customers – Think of Facebook as a social gathering. Your fans are choosing to hang out with you, the environment is relaxed, and so their guard is down. However, nothing is going to put their guard up faster than feeling like they’re being sold to. Keep your posts informative, helpful, interesting, and fresh.
You – On your end, you are the host of your own Facebook party. You are there to mingle with your followers, answer questions, and provide them with helpful tips pertaining to your business. Remember, people didn’t come to your party to be sold to, so think like a fan and figure out what would “entertain” them.
Get Clicks – Facebook has an algorithm that tracks the engagement on your site. The more clicks you get, the more your page will show up in your followers’ newsfeed. Do this by posting engaging content and links to offers and information on your website.
Using this helpful approach will build trust between you and your followers. Remember, building trust takes time, so create your plan and keep at it. Like any marketing plan, you can adjust your path as you discover what works and what doesn’t. You’ll understand this better the more you engage with your fans.
A Facebook marketing plan can be a successful venture for your business. However, if you don’t have an impressive website for fans to link back to, you’re taking away the chance for your prospects to contact you and do business with you. BizzyWeb is a web development company specializing in creating fully customizable websites that are easy for you to update on your own. Contact BizzyWeb today to see how we can bring your online presence up to the next level. Be sure to connect with us via Facebook, LinkedIn, Twitter, and Google+ to keep up-to-date on the latest trends in strengthening your online presence!