Did you know that Space Jam still has the same website they had in 1996? Some people wonder how often they need to change their website, and it’s safe to say that it should be more often than every 15 years or so. If you’re living in the Internet stone age and don’t know it, here’s top 10 signs you need to update your website.
We’ve all stumbled across them. You’re doing a search for a local merchant, you click on an offered site in your search, and you suddenly feel like you’ve been transported back in time. Having an outdated website isn’t only embarrassing, it’s also bad for business. Users are less likely to do business with you because they’ll automatically assume your business practices are out of date. They also may wonder if you’re even still in business. You probably already know, but if you’re unsure, here are 10 signs your website needs to be updated:
- There is no opportunity to engage, like an RSS feed, blog, or social media
- There is an outdated copyright at the footer
- The existence of Flash
- Annoying popups that follow your users wherever they go on your site.
- Animated logos or blinking text
- Content that’s all about you
- Content that’s overwhelmingly long
- Outdated profile pictures
- Services that you don’t offer anymore
- Bonus: Clip art (and watch for copyright issues!)
One way to know for sure if your website isn’t making the cut is to check out your competitors’ websites. Having a web presence gives business owners an opportunity they never had before. They can now check out what’s getting other people business and try out those same tactics, or be one step ahead of the competition. In this case, it’s likely you’ll need to update your website at least every 5 years. If you’d like a second opinion – ask us for a Buzz Report! We’ll give you advice on where you’re at now and where you should be heading to stay competitive.
BizzyWeb is a Minneapolis based web development company. We offer many affordable options to business owners who want to continually keep their website fresh. To learn more about where you might be experiencing gaps in your online presence; contact us by filling out our free online Buzz Report request form. We’ll then consult with you on where you could be spending more effort to increase your traffic. Be sure to follow us on Facebook, LinkedIn, Twitter, and Google+ to stay up-to-date on everything you need to know about keeping up with the ever-changing world of online marketing!