Marketers hear it all the time – Sales says that the leads suck; they’re too cold, the leads don’t know what your company does when Sales calls them, they don’t know where the leads came from. Sound familiar?
Boy! What a year it’s been! Living and working through the tail-end of the pandemic, and all of the peaks and valleys that come with it, has been a challenge. Consumer behavior is on the upswing, but buyer behavior is different than it was pre-pandemic. How does that affect marketing tactics moving into 2022?